Google AdSense Program Review

Google AdSense, Google's advertising program that lets webmasters display ads from Google's extensive list of advertisers, has taken the Internet by storm. Through this successful program, unobtrusive text-based ads are served in member sites, who then earn a commission every time someone clicks on the advertisers' links.

At this point in time, the jury is still out on whether this program will continue to enjoy its initial success. That is why, through this article, we want to give you some highlights and insights on how the Google Adsense program has worked for us, one month after we signed up for it, so that we can use it as a checkpoint for future analysis.

Generate revenue from your website. Google AdSense.

Why is Google AdSense so Popular?

Google AdSense uses Google's proprietary PageRank™ search technology to deliver ads that are highly relevant to the content of a page. Google's engine will scan through the content of the page to determine its topic, and will then serve ads that are relevant to the page's content.

Running Google AdSense is simple and straightforward: Google gives you a snippet of HTML code that you can paste in the desired location on your page, and the ads start appearing immediately after you upload the changes to your server.

However, Google AdSense's main claim to fame is that, by displaying text-based ads, it is able to deliver much higher click-through rates than traditional graphic banner ads. As usability studies have widely shown, users are already conditioned to ignore banner ads (or anything else that looks like them). As a result, banner ad click-through rates have dropped below a dismal 0.5% (in other words, it takes 200 page views, on average, to get someone to click on a banner ad).

By using text based ads instead of graphic banners, Google has been able to overcome banner ad blindness, delivering click-through rates that are much higher than the industry's average (some put the figure around the 1.5% mark).

This site recommends Google AdSense for targeted ads

How much can you expect to earn by running Google Ads on your site?

The pay-off per click varies widely depending on what each advertiser decides to offer, based on the profitability of their products and their expected conversion rate (percentage of clicks that deliver a sale). Google is not saying what the average pay-off is nor how does it share the revenue per click with their AdSense partners, but how much you will earn per click will really depends on the topic and the product being advertised. Products with profit margins of $3.00 for the advertiser will probably give you a smaller pay-off per click than a product with a $300 profit margin. Similarly, ads with high conversion rates will normally give you higher payouts than less effective ads, since they can afford to pay more dollars per click, with a portion of that money going to you.

So, just for the sake of giving an example, lets say that your site receives 1,000 page views per day. At a 1.0% click-through rate and $0.50 pay-off per click to you, in a 30-day month you can expect to make:

1,000 x 30 x 1.0% x $0.50 = $150

The more traffic your site has, the more clicks (and the larger the pay-off) you will get.

Will Google's AdSense continue to be successful?

This is the big question, and nobody has a definite answer yet.

On the downside:

• The program will most likely face strong competition from other search engines in the near future.
• The proliferation of text based ads could make users "text-ad blind" the same way as they have already become "banner-ad blind", causing click-through rates to drop.
• There is always the potential for abuse, since some unscrupulous program members may violate the program's rules and click on their own ads, inflating the advertisers' click-through rate and forcing them to decrease their pay-off per click.

On the positive side, I believe that Google AdSense's success is not only due to the fact that they deliver text based ads instead of banners, but because those ads are served by Google. The credibility and brand equity that Google enjoys is huge, and I expect them to continue to beat other search engines and advertising networks that may eventually jump on the bandwagon.

However, it is reasonable to expect at least a slight decrease in click-through rates and pay-off as a result of the increased competition.

For tips and tricks on how to maximize the return of your AdSense program, you can read The Definitive Guide to Google AdSense, by William Charlwood, the complete step by step road map for making and maximising your income from Google's AdSense program.

Introducing Google AdSense

A few months ago, Google began distribution of the AdWords advertisements that are normally found at the right side of their search results (for more on AdWords, see http://adwords.google.com). This distribution was based on CPM rates, and was limited to sites that served more than 20 million impressions a month, along with ad networks like Burst!Media, TribalFusion, and Fastclick.

Last week, Google launched a new service called AdSense, which expanded on this distribution program and made it more accessible to smaller publishers.

This new program differs from what is now “AdSense Premium”, in that it is CPC based and, for the time being, offers less flexibility in terms of ad sizes -- only banners and skyscrapers are currently available. Publishers can apply using their existing AdWords accounts, or may request a new account. Applicants are usually notified within a day as to whether they’ve been accepted for the program.

There are no strict criteria for acceptance into the AdSense program, which, unlike other ad networks, does not place minimum traffic requirements on applicants. The only real criteria are the standard “acceptable content” requirements that exist just about everywhere. Of course, AdSense wants to attract quality content sites, and will only allow AdSense members to serve one ad per page – the service can’t be used for both banners and skyscrapers.

Once you’ve been accepted, you’ll be able to run AdSense advertisements on any site you own using the same ad code, provided you obey the guidelines. Reporting doesn’t occur in real time, but is updated regularly throughout the day. Currently, you cannot view reports based on a domain or site basis if you run the ads on more than one site. Google has published a very lengthy and detailed FAQ on the AdSense site, and if you’re thinking about signing up, you should definitely read it.
How Does The Targeting Work?

Google uses its search engine ranking technology to decide which ads to show on your site, and on specific pages of your site. For instance, on a Webmaster site, an article about Flash might be accompanied by an ad for Macromedia products, while an article about Web hosting might show an ad from a hosting company. This type of targeting is very effective, and results in good click-through rates in most circumstances.

However, this type of targeting isn’t perfect. One key issue with the system is that Google seems to be doing very little in the way of ad rotation. If a certain ad is highly targeted to your content, it might be shown every time. This means that if you attract a large number of return visitors, or generate a high number of page views per visitor, you may experience declining click-through rates on the ads over time.

Another issue is that Google targets the ads based on your site’s content, not your visitor’s desires. The difference between the two might not be readily apparent, but it can have a significant impact on clickthrough rates.

For instance, I run a literature site that provides information on classic books and authors. Google will analyze my content and serve advertisements they see as being appropriate. For instance, on my Shakespeare page users may see ads for Shakespeare audio books or limited edition prints. The problem with this is that while those ads fit my content, they do not fit my visitors. Most of my visitors are students doing research and they simply aren’t interested in buying those types of products. In contrast, advertisements for essay or other homework assistance services do very well on that site. But unless an essay site owner specifically selects a keyword like “Shakespeare” in their AdWords account, visitors to my site will not see any essay advertisements.

In pondering this situation I was reminded of a company called TeknoSurf Adwave, who eventually turned into Advertising.com. Their original claim to fame was that they were a CPC-only ad network. Yet they took the time to identify the banners that performed well on each site, and optimize the ads they served. This proved very successful – members enjoyed clickthrough rates high enough to generate an effective CPM. Indeed, the company’s figures were usually comparable to, or better than, the CPM rates offered by many other ad networks.

If Google could implement a similar system, it could greatly increase the effectiveness of their AdSense program. However, a hurdle to implementing this kind of system is that, currently, AdWords advertisers specifically select keywords under which they want ads to be served. For Google to implement TeknoSurf-style targeting, it would have to allow AdWords advertisers to opt into a program in which Google could place ads on the basis of what had been proven as the most effective keywords for that advertiser’s product.

In this situation, if an advertiser served essay advertisements based on the “Shakespeare” keyword, and those ads did very well on my site, Google would remember this. The system would automatically compare the text of that ad to the text of other AdWords ads, it would run similar ads on my site, and it would track the results to see how they ads performed. In this way, Google would constantly be learning what types of ads performed well on members’ sites and what ads didn’t. After publishers had used the service for a while, the program would be able to serve ads that were tailored to publisher sites’ visitors, rather than their content. Thus, CTR rates would improve, both Google and the publishers would make more money, and the advertisers would attract more targeted traffic.
How Much Can You Make?

The amount of money you can make with Google AdSense depends entirely upon the niche your Website fills. For instance, a site about men’s health can make a killing on AdSense because of the high level of competition for related keywords. The CPC rates for competitive keywords can exceed $1, which translates directly to your site’s earning potential within the program. Of course, if you’re in a less competitive niche, you’ll make less money. Still, I haven’t seen anyone report earnings less than an effective $1 CPM, and the average seems to be more along the lines of $4-$5 CPM. Some people are making an effective CPM of $15 or more with this program. And all these figures reflect what the site owner receives after Google takes its commission.

Commission is definitely one thing is that’s up in the air with AdSense. Google doesn’t publish the percentage it takes as a “cut”, and only displays the publisher’s cut in member reports. So far, comparisons of AdWords rates with AdSense earnings have produced commission estimates between 40% and 60%. Why Google refuses to publish its commission rates is unknown. It could be for legal reasons arising from the contracts the business has with premium distribution partners, or it could simply be that Google wants the ability to change rates without having to explicitly announce those changes.

So far, most members report steady declines in earnings each day. This could be a result of the issues I mentioned above, including the lack of ad rotation. However, Google will likely implement changes to increase the program’s effectiveness in future, so this phenomenon is likely to be temporary.
Looking to the Future

Currently, the online ad market is in a fairly dismal state. Though it has recovered somewhat from lows experienced after the collapse in 1999, Web advertising is still very much a buyer’s market. This is not because online advertising doesn’t work – it’s because people either do not understand how it works, or don’t know how to make it work.

One other reason is that advertising has traditionally been the realm of big publishers and big companies. Ad networks have changed this structure, and allow small publishers to display ads from big companies. However, due to the large minimum buys imposed by ad networks, most small companies have been limited to PPC search engine advertising. Google AdSense takes the PPC search engine model and allows small publishers to benefit from it. Now, for the first time, small companies can easily advertise with small publishers.

The implications of this are far-reaching. Currently, many advertisers will design low-CTR banners and pay CPC rates on them, or design high-CTR banners and pay low CPM rates on them. The end result is that the advertiser enjoys the benefits of either cheap branding or cheap traffic, and the publisher earns much less than they should. With AdSense, many publishers will likely end up abandoning low-paying ad networks, as AdSense ads are more lucrative and less annoying to visitors. This means that ad networks may end up with less available inventory and they will either fail, or end up having to charge more in order to compete with AdSense. Eventually, it’s likely that advertisers will be forced to pay a premium to run graphic advertisements that are more intrusive than the simple text ads Google offers.

Google generally has the public’s goodwill, and as these ads are provided by Google (and are clearly marked as such), the public will likely be more accepting of the advertisements. The current anti-ad attitude that pervades many aspects of society may be lessened by these types of ads.

All in all, Google’s new program is good for publishers and the Internet advertising industry as a whole. Even if you choose not to run Google’s ads, the ripple effect of their introduction may mean higher rates for the ads you do choose to run.

Google AdSense Expands Contextual Ad Placement Program To Small Sites

Google has expanded its contextual ads program to allow many more content sites to carry its paid listings. The new Google AdSense program allows site owners to sign-up for the program in a self-serve manner, similar to becoming an Amazon affiliate.

Google's contextual ads program, Google Content-Targeted Advertising, was officially launched in March. In the program, Google negotiated deals with large web sites to integrate its paid listings into their web pages. Smaller web sites were not able to take part.

"When we rolled out content ads a couple months ago, we had set a threshold of 20 million page views per month for web sites we'd consider for the current program," said Susan Wojcicki, director of product management for Google's ad syndication programs. "We found there are huge number of very high quality web sites that did not meet that threshold."

The new AdSense program corrects this. It allows any site to apply, even those with only a few thousand page views per month.

"We built an online automated way for web sites to come to Google, sign-up and apply to be accepted into our network," Wojcicki said. "This program will be a way for web sites to earn money by putting ads on their pages."

Those accepted into the program simply insert some short JavaScript code into their web pages. In response, Google will deliver a banner or skyscraper-sized ad module filled containing paid listings.

While the program opens the doors to many more sites than before, not all will be accepted. Google will review the sites to ensure that they meet certain program policies. Among those not eligible are sites that include content about drugs, pornography or gambling.
Google Ads & Blogs

The program policies do not allow "personal pages" to take part. What's a personal page? This isn't defined. However, a traditional personal home page listing things like interests or family news certainly wouldn't be eligible. Similarly, some blogs may find themselves rejected, under this rule.

"In general, we're looking for at this stage web sites with more standardized content," Wojcicki said. "Blogs are an example of a gray area, and we will review them on a case-by-case basis to see if they fit our network."

This will be a difficult area for Google, because blogging tools aren't just used by those wishing to express personal views. Some use them simply because they are an easier way to publish a web site focused on a particular topic.

Gary Price's great search and research site, ResourceShelf, is an example of this. Gary moved to using the Blogger.com tool, now owned by Google, not out of great love to be blogging but because it was an efficient way to publish his content, he has told me in the past.

ResourceShelf is so tightly focused around a particular topic that it should be a natural for Google's program. But how about blogger Jeremy Zawodny's site?

Zawodny has a section of his blog archives that are specifically about Linux, which might be perfect for ads about Linux (should he wish to carry them). However, the home page of his blog is far more diverse, such as including a post (at the moment) about determining the optimal temperature for Heineken beer. Not exactly the standardized content Google wants.

Why even care about standardized content? Google's contextual technology automatically delivers paid listings that are deemed relevant to a page, based on that page's content. So, a blog that covers a wide variety of topics may be difficult to target.

For example, the jimpunk blog is about, well, a lot of pictures that have no apparent theme to me. But since this is a site making use of the free Blogger service, it already carries Google's contextual ads. This was done as part of the initial Google rollout of its contextual program.

What are the ads about? Buying "Iraqi Most Wanted Cards." Why? There's a part of the page that flows an article across the page that appears to be about the Iraqi conflict. As best I can tell, this may be what's causing Google to make the bad guess that ads for "Most Wanted" cards might be relevant to this page.
Helping The Web, But...

Google makes the pitch that its ad program should be a boon to everyone who uses the web, since the revenue will help publishers keep making good content for users.

"From the user standpoint, this will be good. No only will it fund quality publishers to produce quality content, it will also produce a better user experience, because they'll be able to see ads that are related to the content," Wojcicki said.

An excellent recent article from Business 2.0 explores in more depth the idea of contextual ads as helping support good web content. It's an idea I buy into. When I got involved with building web sites back in 1995, I always hoped there would be a way to connect those with good content with advertisers to fund their work. Google's program certainly will help with this.

Nevertheless, one major downside remains to the expansion of Google's contextual ad program. It leaves the company even more vulnerable to accusations that it may favor sites carrying its ads in its search results, as I explained when the program first announced.

At that time, Google denied that this would happen. The company has even added a FAQ answer denying it. And Google cofounder Larry Page reemphasized this last month, when I spoke with him about the issue.

"That's not something we would ever consider doing. We wouldn't bias our search results based on the monetary relationships we have with people," he said. "It would be sort of dumb for us from an economic perspective. Let's make a little bit more money and in return get everyone in the world upset."

Directory submission helps your website exposure.

Your website can be on top and even reach the rank that you’ve wanted, by promoting it into different directories, to get listed into search engines.

Many webmaster in today’s market are doing different tricks just to be on top, they we’re doing this to get listed on different Search Engines. As a marketer you have to be aware on what are the different strategies to keep your website on top on different search engines. You have to familiarize what are the things that can help you to reach the top and get your targeted keywords.

So why does submitting your website into directories can help your website rankings? As a webmaster you must know the importance of search engines, and you can only achieve the good visibility in search engine through promoting it into different directories. There are so many directory submission services that lurking around the World Wide Web, even FREE or not, the important is make it sure that your website is promoted properly.

There are thousand of businesses competing on your specific targeted keyword, and the easiest way to conquer your targeted keyword is by submitting your website into directories for high possibility of exposure.

How to increase your Adsense Revenue

Many webmasters are digging their wealth through google adsense, and there are lots of people trying their own way to get into adsense for their living. There are tons of strategies where you can use to increase your income and make a stable income from google adsense.

1. Boost your content – You must maintain your pages with fresh content and regular updates particularly all articles and information needs to be up to date. One of the most effective way of increasing your content and drive traffic to website is by writing an articles and ofcourse don’t forget to include adsense ads on every pages of your website as well. If you can’t write an article, there’s no problem ‘cause there are lots of free articles out there where you can publish on your webpage, just to make sure to leave some credentials where you found the articles and about the writer of it.

2. Customizing your ad placement. Google has different layout of ads that fits with your webpage, just look for something that fits with the layout of your page and experiment it by changing the background color; ie: if your webpage’s background color is blue try to change the adsense background with blue. And place your ads to a place where you think it will be easily notice by your audience.

3. Always consider your keyword. Keywords take a best part on every pages of your website. You must look for the keywords where you think you can compete with others. If you want to be easily get rank on your targeted keywords, you must look for the keyword that you think has a less competency, and don’t go for a keyword that has millions of competitions.

AdSense profits may vary from month to month and you will even hear stories of people making a living off of Adsense. You must work hard to have an stable income from adsense and do some strategies to make you wealth.

Driving up placement targeting earnings

Carsurvey.org is a car review website published by CSDO Media Limited. Initially inspired by some of the earliest experiments in user-generated reviews, the site now hosts almost 100,000 English-language car reviews submitted by visitors from across the globe.

From 1997 to 2000, founder Steven Jackson ran the site as a hobby. However, the growing hosting costs became significant, so Steven opted to run ads to cover them. He joined the AdSense program and was impressed with the initial results, which were further improved by carefully optimising the location, colour and size of the ads. By 2005, the time demands of running a popular website while holding down a day job were no longer sustainable. The steady revenue from AdSense was a major factor in Steven's decision to leave his old career and devote himself full-time to running Carsurvey.org.


AdSense offered Steven many advantages. Its global reach matched Carsurvey.org's diverse user base, and the fact that it separated the selling of ad space from the management of the site was very important to maintaining the sites' independence and credibility. Steven says, "AdSense allows me to focus on running Carsurvey.org for visitors. As long as Carsurvey.org provides a useful service, AdSense helps pay the bills."

Ad placements

As a regular reader of Inside AdSense, Steven was quick to pick up on improvements to the custom channel feature, which allows advertisers to target specific site areas using ad placements. He updated his AdSense HTML code to highlight his site via ad placements and focused on the most important pages and locations within Carsurvey.org. This made the site more appealing to advertisers, as they could begin to target specific page locations and sections. In addition, it gave more prominence to Carsurvey.org in the AdWords site tool, as you can see in the image below.


Medium rectangles

In addition to implementing the ad placements, Steven also tried another AdSense optimisation tip and added more image-enabled 300x250 medium rectangle units to his site. Though initially skeptical, as using those units would mean both changing the page layout for all of Carsurvey.org and displaying fewer ads per page, Steven decided to give the change a try.

Accelerating revenue

The improvements were gradual at first, but soon Steven's revenue climbed as advertisers began targeting specific ad placements on Carsurvey.org, namely the new 300x250 units in prime locations. Within a few months, Steven saw his placement targeting revenue grow up to six times its previous level; it now represents 60-80% of his overall earnings.

"I can definitely recommend experimenting with the ad placements and image enabled ads, especially in the 300x250 and skyscraper formats recommended by Google. I thought Carsurvey.org was pretty well optimised, but this just shows that experimenting with AdSense ad placements and testing out new features can really pay off," says Steven.

Lucky number ten

Two weeks ago, we let you know that the PIN and phone verification processes would be automatically triggered at $10, rather than $50. Along those same lines, we've also updated how it works to choose a form of payment and enter tax information in your account. Because we don't pay out earnings of less than $10, you'll only be able to choose a form of payment and enter your tax info once your earnings reach $10. When you first sign up for AdSense and log in to your account, these options won't be available yet.

So when it comes to payments, consider 10 your new lucky number. Once you receive your PIN or a notice to verify your phone number, you'll know it's also time to head to your account and enter your tax information and select your form of payment. Then you'll be on your way to receiving your first payment -- lucky you!

Perfecting your context with secondary keyphrases

Help is on the way if you, like me, have had difficulties in getting Google AdSense ads to be truly targeted to the content of some of your pages.

I'm pretty sure, that AdSense will evolve to be even better now that this former Oingo and Applied Semantics product have access to the vast amount of information in the Google database.

But until this happens why not try to help AdSense to deliver better targeted ads?

The thing about AdSense is that it is a meaning-based solution - a semantic-oriented tool.

Meaning can't be derived from just single keywords - you have to take surrounding text into account - hence the term "contextual advertising".

Determining the context in which a keyword resides is the same as finding out its theme.

You look at the information-carrying tokens - the words that add to the meaning of a page and from this you derive the theme of the page.

You are of course already targeting one keyphrase per page and made sure that you have optimized the page for this keyword in the traditional way by taking filenames, Title Tags, inbound link text, body copy and HTML Heading Tags into account.

But it's no good (from a theme perspective) to only target one keyphrase per page and not pay attention to the surrounding words.

It's the surrounding words - the secondary keywords that qualify the theme of a page.

Of course you can always use keyword-brainstorming tools such as the SBI Keyword Manager or WordTracker alone, but what if you throw away valuable secondary keywords just because you think they are not relevant or targeted enough?

What if you purged a keyword from your initial list because of a poor KEI and never used it in your copy and this specific keyword could be the one keyword that helped AdSense determine the theme of your page and serve contextually better ads?

Well, this morning while I was researching AdSense some more I came across a tool called Theme Master From what I read on the site, from the online demo that I tried and from the testimonials by Robin Nobles, John Alexander and Michael Campbell this tool seems to do a very good job at pointing out those very important secondary keywords.

It's priced much the same way as WordTracker - ranging from $7.00 for one day to $240.00 for one year.

AdSense keyword research

Google AdSense ads are contextual text-based ads that depend very much on the content of the page they are displayed on.

Obviously AdSense looks at several different thing to place the page at its correct location in the taxonomy so relevant ads can be selected and shown.

And consequently there isn't just one thing that can be changed to get AdSense to pick different ads.

One could argue that because it's such a complex algorithm that determines the theme of the page it doesn't really make sense to talk about keyword research and optimization in the usual sense.

There are basically two different reasons why you would want to do keyword research and change your pages.

1. To get rid of irrelevant ads, so you don't waste ad space on ads that almost certainly get 0 clicks because they are far away from what the visitor search for and expect to find.
2. To show higher paid ads, so you earn more per click.

So is Google AdSense keyword research something that should be treated differently from regular keyword optimization work?

Yes it should.

A page serving AdSense ads must serve a dual purpose.

1. It must attract enough search engine visitors by focusing on keywords with high demand but little competition. This is the way keywords are normally selected when you want the pages to generate traffic without having to put all your resources into tweaking and tuning the page.
2. It must attract high paying AdSense ads to maximize the revenue generated.

Let's say you have a page about "keyword optimization".

Through regular keyword research you have decided that "keyword optimization" should be your primary key-phrase.

Google show a favorably low number (4,760) of competing pages for "keyword optimization"

But a quick look at http://uv.bidtool.overture.com/d/search/tools/bidtool/ reveals that the maximum bid for "keyword optimization" is only $0.76

I know that there isn't a 100% correlation between bids for Overture keywords and for Google AdWords, but it's good enough to demonstrate why you can't rely on ordinary or traditional keyword research when it comes to maximizing Google AdSense income.

So what we are after now are additional keywords that are related so they can we woven into the content of the page - and help force AdSense to pick higher paying ads to show on your page.

"search engine ranking" would be such a phrase.

Google knows of 193,000 pages competing for the phrase "search engine ranking", so it's highly unlikely that you should be able to rank high for that phrase.

So traditional keyword research wisdom would say that it shouldn't be targeted, but when it comes to AdSense you have to think differently about this second keyword.

A quick look into the Overture View Bids tool show us that the maximum bid is $4.21

So the price an advertiser is willing to pay for clicks to the "search engine ranking" keyphrase is five and a half times more than the maximum bids for "keyword optimization".

So besides targeting "keyword optimization" to get targeted traffic to your page, you should also target "search engine ranking" to increase the likelihood that Google's AdSense will pick a higher paying advertizer.

An obvious tool to use would be the Site BuildIt Keyword Manager! if you have already decided to go with the benefits you will get from owning an SBI-based site.

WordTracker (of course) would also be an invaluable aid and you can purchase this service for as short as a one-day period.

Ken Evoy also did a rather lengthy additional Google AdSense review which should come in handy.

For an invaluable tool for generating supporting keywords you must take a look at Theme Master ,which does a great job of picking supporting keywords that helps define the theme of your page.

Help AdSense resolve ambiguity

Being a part of the Google AdSense program makes it easy to integrate contextually sensitive ads into your website - ads that are relevant to the content of the specific page they appear on.

For most parts the AdSense theme analysis generate a well-targeted ad to appear on your page. This is because of extensive semantic analysis of the content of the page, but sometimes the Artificial Intelligence (AI) behind AdSense will fail to grasp the meaning or intention of your site and serve an off-topic ad.

Just relying on keyword matching to determine which ads are relevant to serve on your page isn't good enough.

It's not the keywords or keyphrase that you optimized the page to rank high for in the search engines that Google AdSense use to select the most relevant ads.

AdSense have no knowledge of what you intended the page to rank high for so it has no simple way to determine which ads would be most relevant to what you intended the page to be about.

And in a large number of cases, the pages were written with humans in mind, not to target a specific keyword. So there will be many pages that are about something, but they are not specifically targeting any keywords.

So AdSense goes far beyond simple keyword matching when it classifies or themes your page and looks at all the words on your page, how close they are to each other and tries to deduce meaning from this through semantic analysis.

The AdSense ads are generally well on target and very relevant to the content of the page, but sometimes ads will be shown that are not that relevant or even totally off topic.

The latter happens when you are using ambiguous keywords and you don't have any important supporting keywords.

"Turkey" for instance is a classic example of ambiguity.

Is the page about the country or the animal?

No way for AdSense to detect this without what I call supporting or secondarily targeted keywords.

Supporting keywords are those that help AdSense to determine the theme of your page.

It's the content of your page that forms the context in which the words live. And it's your important and targeted keywords PLUS the context that makes up the theme of your page.

So to conquer ambiguity and the (most likely) off-topic ads you need to work on your context.

You need to put the most topic-relevant word into your text so your primary keywords get such a context-rich environment to "live in" that your theme just pops out and reveals itself to Googles AdSense.

So for AdSense its important to work on both keywords (for the sake of good search engine rankings) AND your theme so the ads that are shown are relevant and on topic.

And with the advent of more and more search engine implementing themes, clustering and categorization into their services it becomes more and more important to not only think content, but also context and keep your pages on topic.

Strengthen your theme with Google synonyms

Very recently Google added another search operator or search modifier.

The character ~ before a word in a query will have Google search for both actual occurrences of the word plus synonyms.

For the end user - the search engine visitor - this should bring back more relevant results - or at least results from more context conscious pages.

But for the internet marketer, webmaster or online business owner it has a far more profitable usage, and I'll get to that so hang in there.

A quick, very unscientific and not statistically significant test tells me that Google is using 'OR' operators to rank the 'synonymized' results.

A search for 'software' brings back 123,000,000 results.

A search for '~software' brings back 4,820,000 results.

In the latter you will find 'software', 'freeware', 'shareware' and 'driver' highlighted in the SERP.

Freeware = 6,190,000 results

shareware = 6,490,000 results

driver = 17,900,000 results

A search for 'software OR freeware OR shareware OR driver' brings back 7,480,000 results.

Now there's obviously a big difference between the initially estimated 4,820,000 results and the 7,480,000 results, but even results ranked between 400 and 500 show a nice correlation between the two search result sets.

Now, it's one thing that Google use the 'OR' operator when presenting the search results, but the really interesting thing is HOW it came up with the synonyms in the first place.

Nowhere on the advanced search page or in the FAQ does it say HOW Google decides which words are synonymous with your original keyword.

Google obviously can't use a normal thesaurus because it would be permanently out of date, but with the acquisition of Applied Semantics they got a hold of the massive ASO (Applied Semantics Ontology) which they most probably use for this new feature.

In the ASO, 'tokens' (words) are grouped together in 'terms' which are 'meaningful units' and each term is associated with one or more meanings or concepts.

In the same system, meanings are also related to one or more terms, which is what can be considered synonyms.

So since both the synonym operator and Google AdSense ads are using the ASO it makes sense to use the synonym operator to come up with additional keywords - keywords that can strengthen the theme of your page and make sure that AdSense selects the most appropriate ads for each page.

You can of course use Theme Master to do more extensive theme-research to get your primary targeted keywords the most appropriate context to 'live in', but if you just need a single secondary keyword to strengthen the theme of your page then Google synonyms should do the trick.

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving a dreaded Google Adsense Warning, or even worse, a notice that Google Adsense has been disabled for the entire account.

The notice starts out like this:

"It has come to our attention that invalid clicks have been generated on the ads on your web pages. We have therefore disabled your Google Adsense account. Please understand that this step was taken in an effort to protect the interest of the AdWords advertisers."

Some webmasters use Google Adsense to generate 100% of their website income and the account may hold many different websites. In that case, every website is disabled at one time. An automatic disqualification can be devastating, especially when Google has no obligation to explain its decision in detail.

Not only does the account become disabled, but also existing click-through earnings are refunded back to the advertisers.

Life gets tough, but is it that easy to get an account banned? Yes it is.

The terms of service every Google Adsense Webmaster accepts, describes the easy do's and don'ts.

Do use the Adsense approved formats only

Do keep your click-through data and income private.

Don't display Adsense on registration or thank you pages.

Don't use Adsense code and a competitor's content-targeted advertisement on the same page.

Don't encourage anyone else to click on ads.

For a complete list, read the Adsense policies and terms

https://www.google.com/adsense/policies

https://www.google.com/adsense/terms

The easiest method an account can be banned is by a Webmaster clicking on the site's own ads.

Just how many click-throughs are needed to get a site banned isn't exposed, but Google Adsense watches for multiple clicks from the same domain. One person was banned who clicked twice from the same domain within a 24-hour period. That doesn't mean that is Adsense policy, because Adsense appears to place suspect sites on watch status until the action is duplicated.

Spikes in click-through percentages are hefty red flags. Those are the changes worth becoming proactive over by emailing Google Adsense. A site that rises from a consistent 1% click-through rate to a 10% click-through rate on one day could become suspect. The actual percentage that creates the flag isn't made public for obvious reasons.

What's the safest way to protect an account?

Don't click on the site's own ads ever.

Deceptive practices work for a short time, but they always come back to hurt the originator.

About The Author

Mike Oliver is a programmer/analyst who survived injuries from a serious multiple car accident. After speaking with attorneys who looked to create a case and then take up to 50% of any settlement, Mike Oliver knew there must be another way to get the legal help he needed, conquer the insurance nightmares, and keep 100% of his settlement without fear of a do-it-yourself-kit. He found it and saved thousands of $$$. You can, too. Get the lessons Mike paid to learn Free at www.car-accident-advice.com

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/PPC-Advertising/

The Truth About Google Adsense

You have seen these headlines, right? Are they real? Can one person clicking on you Adsense links really earn you a $100? Maybe, maybe not. Most of the top paying keyword lists are a big crock of S**T! There is no doubt that the adsense program is one of the most successful marketing programs ever created. And yes webmasters are making money with Google Adsense but how much and how are they doing it is the real question.

There are too many scam artists who are trying to rip you off with some so called "top paying keyword list" Don't fall for it! Yes some keywords are worth $5 $10 $50 or even a $100 because that is what the advertiser is willing to pay Google to display those ads. It doesn't mean that is what you are going to make. Think about it, if a company is willing to pay $100 per click don't you think they are going to be watching the numbers pretty close. For that price they want highly qualified leads not thousands of people clicking on it and running up there tab. 1000 clicks at $100 each is $100,000. Now if that company gets $500,000 in business, fine but if they get $500 in business for that return then as the Donald says "someone will be fired!"

In the course of building several websites and using Google Adsense I made several discoveries. I put together a crappy little website and that crappy little website earned me $100 in a month. Not big money but pretty surprising since I didn't have that many visitors. Don't believe the screen shots showing you making hundreds a day and thousands a week. It could happen but those screen shots have been altered to inflate the income. Putting these discoveries into use on other websites have proven they work. There is no reason you can't make a $1000-$3000 a month over a period of time. I am not going to kid you. It takes work but once you get the ball rolling you will see your income rise. It is one thing to sell you a list of "top paying keywords" its another to tell you how to set up your websites and how to drive traffic to it.

There are steps anyone can take can take to increase their adsense earnings such as learning about the why the best placement for your ads is above the fold, what colors work best and how easy it is to match them to your site, but it can take lots of trial and error or you can learn from someone who has already tested it out. For example did you know--Why you don't need thousands of visitors to your website (you might be surprised) and how only 2 or 3 visitors a day can actually make you more money than 1000 visitors. You should learn why you want to make your visitors click and move on and why you shouldn't care that they don't stay. This is the exact opposite of every article you have ever read about creating "sticky" sites.

Yes there is money to be made with google adsense and top paying keywords can make you more but don?t get ripped off by paying too much for some ?magic list?. There is no free lunch.

TJ Smith is a writer and the creative force behind several websites. His report ?The Truth About Google Adsense? has been helping website owners increase their adsense income substantially. It can be ordered through http://www.borgstar.net

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/PPC-Advertising/

Adsense: How to Make Money With Ads by Google

The chances are that you've seen "Ads by Google" on a variety of websites and perhaps wondered what they were all about. The fact is that you can probably get "Ads by Google" on your own site and if you do, you can look forward to getting paid by Google.

The system is called Google AdSense and it does two things really neatly.

First of all it allows virtually any website owner to make some money without having to do too much - all you do is paste some code that Google gives you into your web pages. This code creates the ads that you see and when someone clicks on one of these ads they go to the advertiser's site. The advertiser is then charged for the click by Google and Google shares the money with you. You don't have to worry about billing a load of different companies or anything else: this is all done for you as part of the AdSense service.

That much is fairly straightforward and good news.

But the really clever thing about AdSense is that the ads you see on your site are relevant to your content - automatically. So if you have a web page about mobile phones you'll see ads about mobile phones on it. If you have a web page about holidays in Tasmania, you'll see ads for holidays in Tasmania on it. Google's technology scans your web page and decides what it is about and then searches its database of well over 175,000 advertisers to find the ads that are most suitable for your page.

By making the ads relevant to your site, Google does you two favors: the ads can enhance the overall experience a visitor to your site gets which means they are likely to return, and because the ads are relevant to your visitor, they are likely to get clicked on.

And when they get clicked on, you make money.

To make most money with Google AdSense you need to develop web pages that are about high value topics. In other words, build content on your site that is likely to attract ads that pay highly when clicked because not all ads are worth the same.

In fact some ads pay many dollars a click whereas others only pay a few cents.

The art of maximizing your AdSense income is to understand how to attract high paying ads onto your pages and then drive a lot of traffic to those pages. Once you've done that you can look forward to getting paid by Google on a regular basis which makes Google AdSense one of the most attractive affiliate programs on the internet today.

William Charlwood
Author: The Definitive Guide to Google AdSense

For more information including a free 5-day course on maximizing your AdSense income visit ProsperitySense.com

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/Affiliate-Revenue/

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!

Let me share with you some tips which has been responsible in boosting my AdSense profits by 700%. Here are 5 of them, and if you follow these steps, I'm sure you'll see a difference in your AdSense income.

Here are the tips:

1- I concentrate on 1 format of AdSense ad, which is the Large Rectangle (336x280). This format has been proven to work with me in resulting high click-through rates (CTR). Why this format? Because the ads look like normal web links, and people are trained to click on these types of links.

2- I create custom palette for my ads. I choose white as the color for the border and background. This is because, all of my pages have white background. The idea is to make the AdSense ads look like they are a part of my web pages.

3- Previously, I put all my AdSense ads at the bottom of my pages. One day, I moved those ads to the top of the page. The result surprised me. My earning increased! Since then, I don't hide my AdSense ads anymore!

4- I maintain some links to other relevant websites, and I put my AdSense ads at the top of the links, so that my visitors see them first.

5- I automate the insertion of AdSense code into my webpages using SSI (server side included). You'll need to ask your web administrator whether your server supports SSI or not. Here's how to do it. You just put the AdSense code in a text file, save it as 'adsense.txt', and upload it to the root directory of your web server. Next, call the code on other pages using SSI.

This trick is really a time saver especially for those who use automatic page generators to generate pages on their website.

Here's a tool I use to generate thousands of pages on my website within seconds: http://www.adsense-insider-secrets.com/page-generator.htm

Try these tips today, and I guarantee your AdSense earnings will improve. For more tips, you can visit my site at: http://www.adsense-insider-secrets.com

Mohd Fairuz maintains a website called AdSense Insider Secrets. On his site, he shares with his visitors free tips, secrets & strategies how he managed to boost his Google AdSense earnings by 700%. Go to his website, and get the tips, free of charge at: http://www.adsense-insider-secrets.com

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/PPC-Advertising/

Google Adsense - A Website Income

Many of us have websites and as a matter of course join the Google Adsense plan and place the appropriate script code on our web pages. Taking for granted that visitors will come to our web pages and quite happily click on these Google Adsense ads and consequentially we will make money.

However, having experimented with the placement of Google ads and reading as much information on the subject as possible there is far more to it than just putting the ad anywhere on your web page.

Positioning of the Goole Adsense script is critical and it is a proven fact that placing the ad at the top central position of your web page directly beneath your header banner and before your body text is a prime target area. Equally enough so is placing your Google Adsense ad on the top left position of your left sidebar? Both of these can result in you gaining a higher click through rate and a better CPM figure.

Just as important as the positioning of your ad is also the way it is presented and you should not just accept the default settings. It is far better to select the background colour of the ad to match the background colour of your web site and this also applies to the ads border colour.

Pay careful attention also to the Google Adsense link colours, if possible it is far more effective to match these colours to the same colour as you use for your main body text.

As with all things on the internet you really need to experiment with your website and try various configurations but follow these few simple rules and I think you will find a marked increase in your Google income will soon appear.

Terry Till

7 Great Tips To Improve Your Traffic Generation

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/PPC-Advertising/

Google's AdSense Soon To Have New Rival?

A large part of Google's multi-billion dollar annual turnover comes from its nifty AdSense advertising program. The software enables website owners to drop in a piece of code to their pages that then serves advertisements provided by Google.

How Does Google AdSense Work?

It all works dynamically and the adverts that are displayed based on the content of the page. So if a website owner places the Google AdSense code on a page about holidays then holiday ads are delivered onto the page automatically by Google.

Everybody wins because when people click on one of the ads - the advertiser gets a visitor, Google can charge a rate for the clickthrough and the website owner who is serving the ad gets a share of this revenue.

It's been an excellent model for all parties concerned and especially as Google has enabled even small website owners to take part which means accumulatively Google's advertising real estate is absolutely vast.

Is The Monopoly Over?

But there may be trouble ahead for Google as, according to sources at CNETNews, Yahoo! is planning a very similar service to challenge Google's.

The two search giants have been up against each in the search advertising arena already but it is only now that Yahoo! seems poised to launch a monopoly-breaking attempt on Google's AdSense program.

This is all great news for smaller website owners as it means the two search goliaths will be vying to provide the best service and offering the best rates to compete for the lucractive ad space.

When Should You Accept Advertising On Your Website?

Well it's a difficult call. Do it too soon and you risk deterring visitors from staying on your website. Do it too late and you'll find that when you DO finally implement it people might not have seen it coming and they may leave your site in droves!

The best policy to adopt is, just like Google, to focus on RELEVANCE. Don't bombard your visitors with advertisements that are totally unrelated to their needs or interests or totally separate to the content you provide on your website.

And remember - often times it can be better to foster relationships and trust with your visitors with one eye on the longer term view rather than hit them with ads to make a small amount of cash in the short-term.

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/PPC-Advertising/

How to Make More Money with Google AdSense

Like any Google AdSense Publisher, you will want to increase your Google AdSense revenue. Your AdSense revenue depends on 3 factors: (1) the number of visitors to your site, (2) the number of visitor that clicks on the ads (Click Through Rate, or CTR), and (3) how well the ads pay (Cost Per Click, CPC). Get anyone of these factor to go up and you will earn more money from AdSense!

Google AdSense Revenue = Traffic x CTR x CPC

Fortunately you can control all of these variables.

Increase your web site traffic

There are many techniques to increase your web site traffic. I will list a few techniques here:

* Improve your search engine ranking. Basically, you get more traffic as your site get closer to the top (of any list including search engine result page)

* Add your site to directories. They are great way to build link popularity, as well as, get your site indexed in search engines.

* Add your site to search engines (not needed if you already did above)

* Advertise your site through other means

* Etc.

Increase the Click Through Rate
There are many techniques, I will list a few here:

* Make sure the ad is relevant. Although Google does most of this (Google AdSense will show ad according to the keywords on your page), you still have to optimize keywords and keyphrases on the your pages.

* Make sure the ad is visible (many people develop ad/banner blindess), so pay attention to your Google AdSense ad:

o placement - location of the ad on the page, i.e., top, bottom, side, integrated, etc.

o layout - leaderboard, banner, tower, etc.

o color scheme - standout color scheme, versus blend in color scheme.

Use channel and data gathered to experiment with the above combinations to optimize the click through rate.

* Etc.

In any case, never ever ask your visitor to click on the ads or do it yourself. This is against Google AdSense TOS and you will get thrown out of the program.

Increase how well the Ads pay
Your option will be limited with an established sites because you have to keep web pages relevant to the site theme, but you can create new sites to cater to more expensive keywords. You can do this by going to Google AdWords and see what advertiser are paying per click (you do not have to sign up to do this). For example, these are some words and recommended bid:

* Well, you get the idea.

o $1.56 - "webmaster"

o $20.00 - "web hosting" WOW!!!

o $0.62 - "forums"

* Create web pages relevant to your site, but optimized to the selected keywords.

* Avoid the use of low paying words that may confuse AdSense.

I hope this basic tutorial will give you a good foundation and allows you to become a more successful advertisment publish, that is, to make more money with Google AdSense.

Pinyo Bhulipongsanon is the owner of GreatNexus.com Webmaster Resources offering visitors with features such as webmaster forums, webmaster directory, webmaster dictionary, programming scripts, and webmaster articles.

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/PPC-Advertising/

Google WebSearch? & Google Adsense - Yahoo!

The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.

Google now offers WebSearch? allowing AdSense members to take the earning potential of their sites to an even higher level. Is it all about the money? For most I bet the answer will be ?YES?, however, those who would say no can say so with confidence.

Google delivers the best search results on the web today. Don?t be surprised if the majority of your website users use it to search the web. They pride themselves on highly relevant search results with a clean and effective interface. They offer various filters to fine tune their results to allowing you to eliminate any unwanted sites from being displayed.

They have started a highly successful symbiotic relationship between Google and websites that many webmasters will be taking advantage of as soon as they hear the news. It is said time and time again how Google AdSense has transformed websites not geared towards earning income, into solid income producing businesses. Now with WebSearch? it gets even better.

So what exactly is WebSearch??

It?s using Google?s SiteSearch or Google?s Web Search and displaying AdSense ads in the results and you earn income every time someone clicks on the ads. Lots of sites already use these features together or independently and them being able to monetize this is a sure plus. You are also able to customize your results page to some extent which includes full color customization as well as the ability to include your logo.

So how do I get it?

Well if you haven?t already done so you will need to create and AdSense account at Google AdSense and follow the steps.

If you already have an AdSense account then log in and click on Search Settings and you should be able to figure it out from there. They also offer reporting information which can also be filtered by channel and includes clicks, the number of queries and clickthrough rate.

The verdict

If you answer yes to any of the following questions then there?s a good chance that Google?s WebSearch is for you:

1. Do you want to give your users a reason to stay on your site longer?

2. Have you ever wanted to offer web search from your site?

3. Do you want to be able to offer a site search feature to your users?

And last but not least

4. Do you want to increase the earning potential of your website? More popularly stated as? Do you want to make more money?

I?m not a betting man but id put my money on you answering yes to at least one of these.

Happy Google WebSearch?ing :-)

About The Author

Alec Duncan is the founder of LilEngine.com a Search Engine Optimization resource site. Visit Li'l Engine for search engine optimization tools and strategies and also check out Developer Tutorials for web development techniques and strategies.

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/SEO/

Create a Blog to Promote Your Home Business

Blog marketing is something that all blog owners do. They market their blog so that they can get readers, and make a profit from their blogs. Marketing their blog means to get it out there so that others that are interested in it can find it and read it. It is also a great way to sell things by using affiliate links and programs. Blog marketing can very well become a home business if that is something that you are interested in.

Having a home business by blog marketing would definitely entail that you have more than one blog. If this is something that you are considering, you will want to make a list of markets that your blogs can cover. You will find that your blogs will do best when you only have one market per blog. For example, if you have a blog about cats, you will not want to include anything on the blog about kitchen appliances. This is because the readers that read your blog and visit your blog to learn more about cats and what you have to say about them will not be interested in learning anything about kitchen appliances. Once you have overcome the relevancy issue, you will be ok. You can however, have a blog about pets, and then blog about all of the many pets that you want to include.

In order to make a living by blog marketing, you need to know every aspect of it. You need to know what needs to be done to get readers to your blog, how to write about the things that you are promoting and how to get it up in search engine rankings. Doing so will lead to successful blog marketing and making a home business income with it.

One big aspect of blog marketing is SEO. SEO is search engine optimization and it consists of optimizing your blog so that the search engines will find it and rank it as high as possible. Which also leads to more traffic and leads from your blog. If you do not have time to learn SEO, and apply it to all of your blogs, hiring someone to do this for you might be something that you want to consider. Especially if time is an issue.

Outsourcing much of your work is something that you will need to get used to if you plan on making a substantial amount of money with your blogs. You may want to hire bloggers or writers that can write the content for your blogs, and someone else that can leave comments on other blogs with a link back to yours. Spread out all of the duties on a spread sheet and decide how often each thing needs to be done for each blog. Doing so will help you to be more organized and know what you need to do when, as well as prioritize. Using a spread sheet will also help you to keep track of who is doing what, and keep you from asking more than one person to get one job done.

Blog marketing for a home business is not much different from any other home business. You are going to get out of it what you put into it. If you only put in a couple of hours a week into your blogs, you can not expect to make a full time income with them. However, being consistent and working on your blogs every chance that you get will pay off in the long run. You will also discover that there is no better feeling in the world than owning your own home business, and working for yourself.

Just remember to start small, and work hard. That is all you need to become successful at blog marketing and make the income that you are dreaming of. All of your hard work will pay off if you are persistent and keep it up.

Dassana Jayalath is the editor of InternetBizIQ newsletter. Visit http://www.internet biziq.com/ turbo-membership .html to find out how to use Turbo Membership to make money from your Blog.

Article Source: http://www.articlemarke ter.com/

Google AdSense Exploring Games?

MCV discovered that Google had filed for patents related to interactive entertainment at this earlier month. Today, the trade association for videogame creators in the UK and Europe (Tiga), said that a product marketing manager from Google Adsense will speak at the group’s day-long “Working with Games” conference next week.

At least since Google bought Adscape back in February, there have been rumors that Google was casting a covetous eye on videogames. Now the picture is getting a little less murky, it seems, as Google heads out to make contact with videogame publishers, developers, and trade organizations.

They’ve got some catching up to do. But… they’re Google, and that means any provided competition by them needs to be taken very seriously. IMHO

How to Change Ads Without Replacing Code?

After releasing their latest feature about Allowed Sites, Google AdSense introduce their upcoming feature again. This new upcoming feature will let publishers easily manage the AdSense ad units from within their AdSense account. That means, publishers can make ad changes without replacing code inside their pages. Though this feature isn’t live yet, but Google provide a sneak peek for publishers so publisher will know what to expect in the coming weeks from AdSense.

This new ad management feature from Google AdSense means that the ad unit settings (such as colors and channels) for new AdSense for content ad units will be stored inside AdSense account every time publishers generate AdSense ad code. Then, if publisher would like to change any of these ad settings in the future, publisher will no longer need to manually replace the AdSense ad code on all of the web pages. Publishers can manage the ads and make the update within their AdSense account. For instance, with just a few mouse clicks, publisher can quickly change the borders of all 336×280 large rectangles ad from black to green. Fantastic! This new feature will help publishers save time and will simplify the process of optimizing AdSense ad units.

Unfortunately, the ad management feature isn’t yet available in any publisher accounts. Google AdSense will be rolling it out in phases in the next few weeks, and they’ll follow up with another post at that time to help publishers more understand about how to use the new feature. The feature is available to use when publishers see the “Manage Ads” page appear under their AdSense Setup tab. Here are the screenshots for the new AdSense feature:

High Paying Adsense Keywords

Let’s be honest, most internet marketers hope to make lots of money. This is very possible due to the many affiliate marketing programs available on the web today. One popular method of earning easy income which requires no work is AdSense. AdSense is ideal for webmasters who have high traffic websites or blogs and are seeking a couple of extra bucks or possibly even hundreds. By displaying AdSense adverts on your website, you will get paid every time a person clicks on the adverts. These amounts can range anywhere from 5 cents to 35 dollars per click. Despite this a lot of people will tell you that sometimes a high traffic website with AdSense adverts does not automatically mean good profits. The way to go about placing your adverts within your content layout is a huge necessity for you to achieve the most out of your AdSense campaign.
How you position your AdSense adverts is only one important factor in making money with AdSense. Second most important is the type of website you will display your adverts on. Just take some time to do some research on the most profitable niches in terms of AdSense clicks as different niches have different earnings per click generated. You will easily find that somebody who receives 100 unique visitors a day with a gardening website might only earn 4 dollars from 90 clicks. On the other hand a person with a website on a subject like car insurance might earn 40 dollars a day from 8 clicks. With this in mind you can see why you do not necessarily need to have a high traffic website in order to make a good income from AdSense. There are many keyword tools that you can utilize on the web which can aid you in finding out what the most profitable niches are; you just need to take a little time to search the internet.

Online Home Based Business Ideas

Starting an Internet home business is an exciting endeavor, but if you’re not careful you might end up wasting time and money on a scam opportunity or one that doesn’t work. In this brief article, I’m going to share 3 legit online home based businesses that you can start right now. Hopefully by the time you’re finished reading this, you’ll have some methods that you can use to start making money from home.

Network marketing has changed a lot over the years, and there is a new breed of multi-level marketing companies that make it possible to grow a large downline over the Internet, without ever having to make a phone call or attending a meeting. These home based business model is my top pick because it allows you to build a large, residual income base that will pay you month in and month out whether you’re on vacation or building your business.

Another great way to make money online from home is with affiliate marketing and pay per click advertising. There are tons of great affiliate programs out there that will pay you well for sending customers their way, and you don’t have to deal with customer support, credit card charge backs, or shipping out products. Find an affiliate program that converts well, and they drive traffic to it through pay per click advertising programs such as Yahoo! Publisher Network, Microsoft AdCenter and Google AdWords.

Lastly, you can make money on the Internet through programs such as Google AdSense. Basically, you set up websites and add content to them. Then, you simply place the ad code on your pages and you earn money each time a visitor clicks one of your ads.

Hopefully this short article has given you some good Internet home business ideas that you can use to get started. Working from home is a very exciting venture and I would highly recommend it to anyone.

Keys to Improve Adsense Earnings

Always keep in mind that AdSense can make money from your website. You get paid every time one of your visitors clicks on a link. The main issue amongst website owners is how to make the ads look more appealing to visitors. Here are some proven ways to easily improve your Google AdSense earnings.

Concentrate on one format of AdSense ad.
The one format that worked well for the majority is the large rectangle. This same format has the tendency to result in higher click through rates.
Why is this format so popular? Well, it is simply because the ads will look like normal web links. People who are used to clicking on your links will just click on through. They may or may not know they are clicking on your AdSense but as long as there are clicks, it will all be to your advantage.

Create a custom palette for each ads.
Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the AdSense ads look like they are a part of the web pages. This will result in more clicks from people visiting your site.

Above the Fold
Remove the AdSense from the bottom pages of your site and put them at the top. Do not try to hide your AdSense. Put them in the place where people can see them quickly. You will be amazed how the difference between AdSense locations can make when you look at your earnings.

Try to maintain links to relevant websites.
If you think some sites are better off than the others, put your ads there and try to maintain them. If there is already a lot of AdSense put into that certain site, put yours on top of all of them. That way visitors will see your ads first upon browsing into that particular site.

Automatic AdSense Insertion
Try to automate the insertion of your AdSense code into the web pages using SSI. Ask your web administrator if your server supports SSI or not.

The next question is how exactly do you do it? Just put your AdSense code in a text file, save it, upload it to the root directory of the web server, then using SSI, call the code on other pages. This tip is a major time saver especially for those who are using automatic page generators to generate pages for their website.

These are just some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to understand that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the AdSense ads will be specifically targeted on a topic that people will already by viewing.

How To Make Money With Google AdSense?

Learning how to make money with Google AdSense can sometimes prove to be more complicated than you think. Most people think that all you really need to do to make money with AdSense is simply placing the adverts on your website. This is however not true. Having read many forum posts at popular search engine optimization forums I found it quite common that a good portion of webmasters were complaining about the fact that their high traffic websites were generating poor AdSense profits. The reason why is because there are many important aspects to take into consideration if you wish to be successful with AdSense.

The first thing you need to attend to is working out how you are going to display your AdSense adverts around your website content. This includes decisions on the particular colors to use and the sizing of the adverts. Some people place their adverts in between their website content which is quite effective as it has a luring effect which increases your chances of people clicking on your adverts. Also make sure that your colors are the same as your general page colors. If for example you have a white background with black text then try to fit some AdSense adverts with the same colors within your content as well as around it.

The second factor I would like to talk about is your niche selection.It is always a good idea to do a little research with keyword tools and find out which niches have the highest paid cost per clicks generated. Developing a website with high paying adverts is far more worth while than having a high traffic website with a low paying niche. Some niches like student loans can pay up to $60 per click generated, although the values vary almost daily.

Why You Should Use Alternate Ads in Google AdSense

Do you know how many PSA (Public Service Announcement) ads are displayed every day on your website? You might not be able to answer this question even though you are running Google AdSense. The reason is very simple. Google is not displaying stats about PSAs.

You might be losing no ads, several or hundreds as it is in my case. The only way to be able to access those statistics is to setup alternate ads and rely on the stats of the company that is providing the stats. The reason why you should setup alternate ads in Google AdSense is therefor twofold. First you probably would like to know how many PSAs are displayed and you would then like to monetize them instead of handing them out to Google for their public service announcements.

Setting up alternate ads is relatively easy. You first need to have some alternate ad code from a company such as Amazon, Chitika or Auction Ads and save the code into a normal text document. Rename the document to alternateads.htm and upload it to the root of your website.

Now add the line google_alternate_ad_url = “http://www.yoururl.extension/alternateads.htm”; to your Google AdSense code and the alternate ads should appear on every page where Google is unable to provide advertisement for.

After setting them up you can start analyzing the number of impressions that you receive from that backup network and tweak it until you are satisfied with the results.

How To Make Money With Google AdSense?

Learning how to make money with Google AdSense can sometimes prove to be more complicated than you think. Most people think that all you really need to do to make money with AdSense is simply placing the adverts on your website. This is however not true. Having read many forum posts at popular search engine optimization forums I found it quite common that a good portion of webmasters were complaining about the fact that their high traffic websites were generating poor AdSense profits. The reason why is because there are many important aspects to take into consideration if you wish to be successful with AdSense.

The first thing you need to attend to is working out how you are going to display your AdSense adverts around your website content. This includes decisions on the particular colors to use and the sizing of the adverts. Some people place their adverts in between their website content which is quite effective as it has a luring effect which increases your chances of people clicking on your adverts. Also make sure that your colors are the same as your general page colors. If for example you have a white background with black text then try to fit some AdSense adverts with the same colors within your content as well as around it.

The second factor I would like to talk about is your niche selection.It is always a good idea to do a little research with keyword tools and find out which niches have the highest paid cost per clicks generated. Developing a website with high paying adverts is far more worth while than having a high traffic website with a low paying niche. Some niches like student loans can pay up to $60 per click generated, although the values vary almost daily.

Should My Website Using Adsense?

Launching a website takes a lot of time and energy and, in some cases, money. Every for-profit site owner has the dream of being able to reap the rewards of a money-making website to make up for all the blood, sweat, tears poured into it. Whether you are selling products or services or both, it is can be important to have other ways to monetize your site. Finding free ways to bring in money is ideal, and Google AdSense has provided one very popular option to do just that. However, AdSense may not be the best fit for every site. There are pros and cons to consider as you ask yourself, “Should I put AdSense on my website?”

The potential pros to AdSense are relatively clear: you receive payment each time a visitor to your site clicks an AdSense ad. More visitors= more clicks= more money for you. Obviously, many people are making money from this pay-per-click program, because AdSense is indeed everywhere you turn online. It may seem like every website in the world utilizes Google AdSense. Still, it is possible that this program could be more of a deterrent than benefit to certain types of sites.

For example, if a visitor comes to your site and clicks on a Google ad, there is a chance they will move on to where the ad takes them without returning to your site. Although you made a few pennies from the ad click, the visitor will no longer be purchasing from you.

There is plenty of competition out there for your site; so it would seem an advertisement placed on your site competing with your own products might not be the most lucrative situation.

Perhaps the best use of Google AdSense is for sites that are simply informational. In this way, there is no product competition-only an ad to enhance your informational articles and give your site credibility. What is the best way to determine if Google AdSense is for you? Consider the goals for your site and decide whether the pay-per-click ads will add to your site while adding to your income, or if it will only redirect your potential customers, leaving you with some pocket change from the click as well as the loss of a sale.