I'm pretty sure, that AdSense will evolve to be even better now that this former Oingo and Applied Semantics product have access to the vast amount of information in the Google database.
But until this happens why not try to help AdSense to deliver better targeted ads?
The thing about AdSense is that it is a meaning-based solution - a semantic-oriented tool.
Meaning can't be derived from just single keywords - you have to take surrounding text into account - hence the term "contextual advertising".
Determining the context in which a keyword resides is the same as finding out its theme.
You look at the information-carrying tokens - the words that add to the meaning of a page and from this you derive the theme of the page.
You are of course already targeting one keyphrase per page and made sure that you have optimized the page for this keyword in the traditional way by taking filenames, Title Tags, inbound link text, body copy and HTML Heading Tags into account.
But it's no good (from a theme perspective) to only target one keyphrase per page and not pay attention to the surrounding words.
It's the surrounding words - the secondary keywords that qualify the theme of a page.
Of course you can always use keyword-brainstorming tools such as the SBI Keyword Manager or WordTracker alone, but what if you throw away valuable secondary keywords just because you think they are not relevant or targeted enough?
What if you purged a keyword from your initial list because of a poor KEI and never used it in your copy and this specific keyword could be the one keyword that helped AdSense determine the theme of your page and serve contextually better ads?
Well, this morning while I was researching AdSense some more I came across a tool called Theme Master From what I read on the site, from the online demo that I tried and from the testimonials by Robin Nobles, John Alexander and Michael Campbell this tool seems to do a very good job at pointing out those very important secondary keywords.
It's priced much the same way as WordTracker - ranging from $7.00 for one day to $240.00 for one year.
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