There are thousand of businesses competing on your specific targeted keyword, and the easiest way to conquer your targeted keyword is by submitting your website into directories for high possibility of exposure.
1. Boost your content – You must maintain your pages with fresh content and regular updates particularly all articles and information needs to be up to date. One of the most effective way of increasing your content and drive traffic to website is by writing an articles and ofcourse don’t forget to include adsense ads on every pages of your website as well. If you can’t write an article, there’s no problem ‘cause there are lots of free articles out there where you can publish on your webpage, just to make sure to leave some credentials where you found the articles and about the writer of it.
2. Customizing your ad placement. Google has different layout of ads that fits with your webpage, just look for something that fits with the layout of your page and experiment it by changing the background color; ie: if your webpage’s background color is blue try to change the adsense background with blue. And place your ads to a place where you think it will be easily notice by your audience.
3. Always consider your keyword. Keywords take a best part on every pages of your website. You must look for the keywords where you think you can compete with others. If you want to be easily get rank on your targeted keywords, you must look for the keyword that you think has a less competency, and don’t go for a keyword that has millions of competitions.
From 1997 to 2000, founder Steven Jackson ran the site as a hobby. However, the growing hosting costs became significant, so Steven opted to run ads to cover them. He joined the AdSense program and was impressed with the initial results, which were further improved by carefully optimising the location, colour and size of the ads. By 2005, the time demands of running a popular website while holding down a day job were no longer sustainable. The steady revenue from AdSense was a major factor in Steven's decision to leave his old career and devote himself full-time to running Carsurvey.org.
AdSense offered Steven many advantages. Its global reach matched Carsurvey.org's diverse user base, and the fact that it separated the selling of ad space from the management of the site was very important to maintaining the sites' independence and credibility. Steven says, "AdSense allows me to focus on running Carsurvey.org for visitors. As long as Carsurvey.org provides a useful service, AdSense helps pay the bills."
Ad placements
As a regular reader of Inside AdSense, Steven was quick to pick up on improvements to the custom channel feature, which allows advertisers to target specific site areas using ad placements. He updated his AdSense HTML code to highlight his site via ad placements and focused on the most important pages and locations within Carsurvey.org. This made the site more appealing to advertisers, as they could begin to target specific page locations and sections. In addition, it gave more prominence to Carsurvey.org in the AdWords site tool, as you can see in the image below.
Medium rectangles
In addition to implementing the ad placements, Steven also tried another AdSense optimisation tip and added more image-enabled 300x250 medium rectangle units to his site. Though initially skeptical, as using those units would mean both changing the page layout for all of Carsurvey.org and displaying fewer ads per page, Steven decided to give the change a try.
Accelerating revenue
The improvements were gradual at first, but soon Steven's revenue climbed as advertisers began targeting specific ad placements on Carsurvey.org, namely the new 300x250 units in prime locations. Within a few months, Steven saw his placement targeting revenue grow up to six times its previous level; it now represents 60-80% of his overall earnings.
"I can definitely recommend experimenting with the ad placements and image enabled ads, especially in the 300x250 and skyscraper formats recommended by Google. I thought Carsurvey.org was pretty well optimised, but this just shows that experimenting with AdSense ad placements and testing out new features can really pay off," says Steven.
So when it comes to payments, consider 10 your new lucky number. Once you receive your PIN or a notice to verify your phone number, you'll know it's also time to head to your account and enter your tax information and select your form of payment. Then you'll be on your way to receiving your first payment -- lucky you!
I'm pretty sure, that AdSense will evolve to be even better now that this former Oingo and Applied Semantics product have access to the vast amount of information in the Google database.
But until this happens why not try to help AdSense to deliver better targeted ads?
The thing about AdSense is that it is a meaning-based solution - a semantic-oriented tool.
Meaning can't be derived from just single keywords - you have to take surrounding text into account - hence the term "contextual advertising".
Determining the context in which a keyword resides is the same as finding out its theme.
You look at the information-carrying tokens - the words that add to the meaning of a page and from this you derive the theme of the page.
You are of course already targeting one keyphrase per page and made sure that you have optimized the page for this keyword in the traditional way by taking filenames, Title Tags, inbound link text, body copy and HTML Heading Tags into account.
But it's no good (from a theme perspective) to only target one keyphrase per page and not pay attention to the surrounding words.
It's the surrounding words - the secondary keywords that qualify the theme of a page.
Of course you can always use keyword-brainstorming tools such as the SBI Keyword Manager or WordTracker alone, but what if you throw away valuable secondary keywords just because you think they are not relevant or targeted enough?
What if you purged a keyword from your initial list because of a poor KEI and never used it in your copy and this specific keyword could be the one keyword that helped AdSense determine the theme of your page and serve contextually better ads?
Well, this morning while I was researching AdSense some more I came across a tool called Theme Master From what I read on the site, from the online demo that I tried and from the testimonials by Robin Nobles, John Alexander and Michael Campbell this tool seems to do a very good job at pointing out those very important secondary keywords.
It's priced much the same way as WordTracker - ranging from $7.00 for one day to $240.00 for one year.
Obviously AdSense looks at several different thing to place the page at its correct location in the taxonomy so relevant ads can be selected and shown.
And consequently there isn't just one thing that can be changed to get AdSense to pick different ads.
One could argue that because it's such a complex algorithm that determines the theme of the page it doesn't really make sense to talk about keyword research and optimization in the usual sense.
There are basically two different reasons why you would want to do keyword research and change your pages.
1. To get rid of irrelevant ads, so you don't waste ad space on ads that almost certainly get 0 clicks because they are far away from what the visitor search for and expect to find.
2. To show higher paid ads, so you earn more per click.
So is Google AdSense keyword research something that should be treated differently from regular keyword optimization work?
Yes it should.
A page serving AdSense ads must serve a dual purpose.
1. It must attract enough search engine visitors by focusing on keywords with high demand but little competition. This is the way keywords are normally selected when you want the pages to generate traffic without having to put all your resources into tweaking and tuning the page.
2. It must attract high paying AdSense ads to maximize the revenue generated.
Let's say you have a page about "keyword optimization".
Through regular keyword research you have decided that "keyword optimization" should be your primary key-phrase.
Google show a favorably low number (4,760) of competing pages for "keyword optimization"
But a quick look at http://uv.bidtool.overture.com/d/search/tools/bidtool/ reveals that the maximum bid for "keyword optimization" is only $0.76
I know that there isn't a 100% correlation between bids for Overture keywords and for Google AdWords, but it's good enough to demonstrate why you can't rely on ordinary or traditional keyword research when it comes to maximizing Google AdSense income.
So what we are after now are additional keywords that are related so they can we woven into the content of the page - and help force AdSense to pick higher paying ads to show on your page.
"search engine ranking" would be such a phrase.
Google knows of 193,000 pages competing for the phrase "search engine ranking", so it's highly unlikely that you should be able to rank high for that phrase.
So traditional keyword research wisdom would say that it shouldn't be targeted, but when it comes to AdSense you have to think differently about this second keyword.
A quick look into the Overture View Bids tool show us that the maximum bid is $4.21
So the price an advertiser is willing to pay for clicks to the "search engine ranking" keyphrase is five and a half times more than the maximum bids for "keyword optimization".
So besides targeting "keyword optimization" to get targeted traffic to your page, you should also target "search engine ranking" to increase the likelihood that Google's AdSense will pick a higher paying advertizer.
An obvious tool to use would be the Site BuildIt Keyword Manager! if you have already decided to go with the benefits you will get from owning an SBI-based site.
WordTracker (of course) would also be an invaluable aid and you can purchase this service for as short as a one-day period.
Ken Evoy also did a rather lengthy additional Google AdSense review which should come in handy.
For an invaluable tool for generating supporting keywords you must take a look at Theme Master ,which does a great job of picking supporting keywords that helps define the theme of your page.
For most parts the AdSense theme analysis generate a well-targeted ad to appear on your page. This is because of extensive semantic analysis of the content of the page, but sometimes the Artificial Intelligence (AI) behind AdSense will fail to grasp the meaning or intention of your site and serve an off-topic ad.
Just relying on keyword matching to determine which ads are relevant to serve on your page isn't good enough.
It's not the keywords or keyphrase that you optimized the page to rank high for in the search engines that Google AdSense use to select the most relevant ads.
AdSense have no knowledge of what you intended the page to rank high for so it has no simple way to determine which ads would be most relevant to what you intended the page to be about.
And in a large number of cases, the pages were written with humans in mind, not to target a specific keyword. So there will be many pages that are about something, but they are not specifically targeting any keywords.
So AdSense goes far beyond simple keyword matching when it classifies or themes your page and looks at all the words on your page, how close they are to each other and tries to deduce meaning from this through semantic analysis.
The AdSense ads are generally well on target and very relevant to the content of the page, but sometimes ads will be shown that are not that relevant or even totally off topic.
The latter happens when you are using ambiguous keywords and you don't have any important supporting keywords.
"Turkey" for instance is a classic example of ambiguity.
Is the page about the country or the animal?
No way for AdSense to detect this without what I call supporting or secondarily targeted keywords.
Supporting keywords are those that help AdSense to determine the theme of your page.
It's the content of your page that forms the context in which the words live. And it's your important and targeted keywords PLUS the context that makes up the theme of your page.
So to conquer ambiguity and the (most likely) off-topic ads you need to work on your context.
You need to put the most topic-relevant word into your text so your primary keywords get such a context-rich environment to "live in" that your theme just pops out and reveals itself to Googles AdSense.
So for AdSense its important to work on both keywords (for the sake of good search engine rankings) AND your theme so the ads that are shown are relevant and on topic.
And with the advent of more and more search engine implementing themes, clustering and categorization into their services it becomes more and more important to not only think content, but also context and keep your pages on topic.
