Basic concepts:
- Adsense performs very well when you use the large rectangle format, and place the ad blocks in your content, normally at the top, so it is in front of every person who views the page.
- Visitors who arrive at your pages from search engines (particularly Google) are those who are most likely to click on Adsense ads.
- Your regular readers probably don’t deserve to look at Adsense, and they probably don’t click Adsense ads anyway.
After considering this information it makes sense not to put Adsense on every page of your blog, but just on those articles that are getting a lot of visitors from search engines. For this you need to look at the stats for your blog. I use Google Analytics. Look at old posts and select those that are getting traffic from Google or other search engines. Place a large rectangle ad block at the top of the content on these pages, probably beneath the title.
Problems and Solutions:
The first problem you might have is that even with only having ads on old posts, none of the clicks are paying well, because your topics are in a niche where there is no competition for keywords.
The second problem you may have is that you don’t get a lot of search engine traffic.
Both of these issues can be addressed by doing a little keyword research before you write your article.
Since this article is about Adsense, I will use this as an example. For the information below I used a tool called Niche Inspector, but you can use : This Free Wordtracker page for basic keyword research.
The “Searches” heading gives an estimate of the average amount of searches for that term each day. So the more searches, the more potential. However some terms will obviously have much more competition than others.
Google and MSN Pages gives you an estimate of pages out there that relate to the term, which shows how much competition there is for the term.
CPC (Cost Per Click) gives you an estimate of how much a click will pay out for that term.
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