In less than a week, Google announced an operating system to compete with Windows, while Microsoft announced that Office 10 will include free, online versions of its four most popular software programs — a shot at Google’s suite of web-based office applications.
And not more than a month and a half ago, Microsoft unveiled its new search engine Bing which it hopes will steal market share from Google and finally make it real money online.
From the news of it, it’s a full-blown tech battle, complete with behind-the-scenes machinations to sic government regulators on each other.
It is, however, not a death match — it’s more of an fight to see who will be the King of Technology, since both companies pull in their billions through completely different siphons and are unlikely to severely wound one another any time soon.
Google pulled in $22 billion in revenue in 2008, 97 percent of which came tiny text ads bought by the keyword and placed next to search results or on pages around the web. Google makes a negligible amount of money bundling its online apps for businesses, charging $50 a head annually — but mostly it just gives its online text editor, email and spreadsheet programs away.
By contrast, Microsoft sold $14.3 billion worth of Microsoft Word and PowerPoint and other business applications over the last nine months, making a profit of $9.3 billion. It made a further $16 billion in revenue in 2008 through sales of its operating systems, which range from XP installations on netbooks, to Vista, to Windows Mobile to its server software.
Google now plans its own range of operating systems, starting with Android, an open-source OS for small devices like smartphones, and Chrome OS, a browser-focused, open-source OS that will run on notebooks and desktops.
Clearly top executives at each company look over at the others’ pots of gold and dream of ways to steal them, or at least make it harder for the other guy to make money.
In fact, they even dislike each other enough to spend money to make the other one lose revenue — take for example, Microsoft’s behind-the-scenes campaign to scuttle last year’s proposed Google-Yahoo advertising deal or its ongoing attempts to derail the Google Book Search settlement.
But in reality, the competition is really about creating universes or ecosystems that it hopes consumers will want to live their technology lives inside. And it’s about ego — a fight to be recognized as the world’s most important technology company.
Microsoft would love for everyone in the world to be using its Internet Explorer browser to search through Bing to find a story from its MSN portal to email via Hotmail or Outlook to a friend. Add in a smartphone running Windows Mobile and an Xbox in the living room for the kids, and you have a Microsoft family. And though it is much joked about, Microsoft is the dominant platform for software developers of all types, whether they are making small business software, massive online role-playing games or photo-editing utilities.
Google’s ecosystem looks different. It starts with a Google Chrome browser (oddly running only on Windows) with a default homepage set to Google News or a customized Google homepage. From there you might go to Gmail and then click on a Word document sent to you as an attachment which Google will quickly — and safely — open for you in its online word processor.
But most importantly, Google wants you to search and travel around the web, hitting web pages that run Google-served ads and Google tracking cookies. You might think that Google is a really cool company to give away all this free technology, while never thinking about the persistent and silent data collection Google is undertaking to profile you in order to deliver you to advertisers for a premium.
So How Do The Two Stack Up in Four Key Areas of Competition?
Browser market share as of May, 2009. Source: Net ApplicationsBrowsers:
Internet Explorer in all its variations still retains close to 70 percent of the market (depending on who is counting and how). That dominance remains, even though Microsoft’s latest offering IE8 lags behind all the other major browsers in features and advanced web capabilities.
Firefox, Opera, and Apple’s Safari have all driven browser innovation over the last five years, but most people have not been convinced to leave IE behind, despite other alternatives being safer and more advanced. Why does it matter? Well, IE installations come with a default home page, don’t they?
Google’s Chrome browser, on the other hand, is a handsome, whiz-kid of a browser. It’s sleek and nimble, and it revolutionizes how tabs are handled. The address bar is the search box (Google as default, naturally). Each website opened runs as its own browser instance and has very low permissions to read and write to files. The sandboxing of tabs means that if a single website hangs or crashes, the rest are unaffected. Meanwhile, lower permissions make it harder for a hacker to bust into your computer through your browser.
Chrome also has less than 2 percent of the browser market share.
Online Search: Google’s name now means search to most users. Google’s search engine means money to Google. In June, it delivered 78.5 percent of search results pages delivered to U.S. web users. In the first three months of 2009, Google pulled in $5.2 billion in revenue, a majority of which came from AdWords, an auction-based service that triggers ads based on the keywords in a search query.
Microsoft recently debuted Bing, a new search engine it hoped would fare well in comparison to Google. It’s got some fine innovations, and shows the company is thinking very hard about better ways to present information to users by finding ways to synthesize data, rather than just retrieving links. Still, despite these improvements, a $100 million ad campaign, and generous press coverage that treats Bing like an underdog, Bing gained only a point in June to get Microsoft 8.2 percent of all searches.
Operating Systems: Microsoft has been making operating systems since 1979 and has spent 28 years perfecting MS-DOS and Windows NT, the frameworks that Windows have been built around. Microsoft is estimated to run on about 90 percent of all laptops and desktops in the world. By copying its competitors’ best features, leveraging questionable licensing arrangements and using its base of accustomed users to buy it time against innovators, Microsoft has held on to its lead in the OS market for almost 30 years. That’s despite challenges from Digital Research, Apple and IBM.
Microsoft’s newest version, Windows 7, will be available in the fall. Early reviews say the OS boots quickly and sleeps fast, and avoids much of the confusing interface decisions that have made many dislike Vista, the successor to Windows XP. Microsoft also dominates in the business world, where nearly every medium to large company standardizes around Microsoft Office. Microsoft is also at work on version 6 of its operating system for handheld devices, which it first launched in 2000.
Its OS advantages are immense. It has millions of users who know nothing else and who like Windows. There are millions who are attached to games or the thousands of desktop apps that are only available on Windows. Thousands of devices just plug in and work on its hardware. And familiarity with Microsoft software is a requirement for a huge number of office jobs.
By contrast, Google first stepped into the OS game in 2007 when it announced its Android operating system for small devices. Google estimates that some 18 phone models will be running its system by the end of the year. Last week, Google announced, but did not show off, a new OS to compete with Windows, dubbing it Chrome OS.
That name signifies that Google’s OS will be for the web and browser-based. It hopes to convince developers to write software that runs inside a browser, instead of on top of the OS as developers for Windows and Apples’ OS X do. It will also let web developers extend the power of their websites by expanding the capabilities of the browser, allowing websites to lean on the browser for storage and processing help.
Advertising: Google is largely powered by its innovative auction-based text ads on its own site, but then expanded into serving ads on other people’s sites with the Adsense program. It bought the ad-serving and behavioral-profiling giant Doubleclick in 2007 for more than $3 billion, and has ventured into mobile, print, radio and television ads.
Microsoft has struggled to replicate Google’s online advertising success. Despite owning MSN.com — a portal that is second only to Yahoo as a destination — Microsoft has not made money on the internet. To turbocharge its ad delivery technology, it paid more than $6 billion in cash in 2007 for aQuantive, a full-service online advertising concern.
Instead, Microsoft’s online ad business lost $1.2 billion in 2008, double what it lost in 2007. The company expects 2009 revenues to be higher than the $3.2 billion it took in last year, but has not said it would make a profit.
Contrary to what some might have you believe, the benefits of the Google-Microsoft competition are immense.
Microsoft had largely grown complacent until Google came along to shake up categories. Gmail’s massive online storage capability and fancy programming made Microsoft hustle to upgrade its popular, though not user-friendly, web e-mail service. Google Maps led to Microsoft’s Live Maps, which now bests Google’s efforts in some ways.
Google has been winning the fight for the last few years, showing that it is still nimbler than the software giant from the Northwest. But the pendulum may be slowing, or even poised to swing the other way. With the innovations in Bing and the promise that Microsoft’s online Office offerings will be free and more fully featured than the Google equivalent, Microsoft is taking on Google where it matters for users: on the field of innovation.
And that will make for an interesting race, no matter which horse you prefer to ride.
Infographic: Wired.com/Dennis Crothers — Browser market share as of May 2009. Source: Net Applications
Update: This story was updated to correct the statement that recent Microsoft OSes were built around MS-DOS, when most versions of Windows have relied on Windows NT as their core.
http://www.wired.com/epicenter/2009/07/google-vs-microsoft-what-you-need-to-know/
Rosetta Stone, a highly popular software program for learning foreign languages, has filed suit against Google for trademark infringement. The lawsuit claims that since 2004, Google has allowed companies to run Adsense advertisements on Google using keywords allegedly trademarked to Rosetta Stone. The result is that when a person runs a search on Google for Rosetta Stone, numerous paid advertisements for competitors of Rosetta Stone will appear on the page as “sponsored links.” The company asserts that Google even allows companies to use trademarked terms in the headlines of the ads.
Attorney Terence Ross, a partner at the law firm of Gibson, Dunn & Crutcher, filed the lawsuit in the U.S. District Court for the Eastern District of Virginia. The lawsuit on behalf of Rosetta Stone is just the latest in a series of similar complaints against Google for their advertising practices. A copy of Rosetta Stone's lawsuit can be found here.
While the infringement claims of Rosetta Stone for the use of certain terms may carry some weight, it seems difficult for them to prevail on their claim to hold a trademark on some other common phrases. For example, their complaint over other advertisers using the words “Rosetta Stone” in their ads is more compelling than their claim to control the use of phrases such as “Global Traveler” or “Language Library.” Also, considering that the Rosetta Stone company took their name from an ancient Egyptian artifact called the Rosetta Stone, their trademark infringement claim may run into some problems.
Attorney Terence Ross, a partner at the law firm of Gibson, Dunn & Crutcher, filed the lawsuit in the U.S. District Court for the Eastern District of Virginia. The lawsuit on behalf of Rosetta Stone is just the latest in a series of similar complaints against Google for their advertising practices. A copy of Rosetta Stone's lawsuit can be found here.
While the infringement claims of Rosetta Stone for the use of certain terms may carry some weight, it seems difficult for them to prevail on their claim to hold a trademark on some other common phrases. For example, their complaint over other advertisers using the words “Rosetta Stone” in their ads is more compelling than their claim to control the use of phrases such as “Global Traveler” or “Language Library.” Also, considering that the Rosetta Stone company took their name from an ancient Egyptian artifact called the Rosetta Stone, their trademark infringement claim may run into some problems.
High Paying AdSense Words
For a typical blogger or website owner, we make money when someone clicks on one of the Google Ads on our site, or per 1000 impressions of the AdSense links. For most of us, we already know how hard it is to get people to click on these links and even if they do, sometimes the chosen ads are low paying ones because of the keywords used on our page.
So to help maximize profits, here is a list of 101 high paying Google AdSense words you can try and use to target the keywords in your content to. It is assuming that as the website owner, you will receive roughly 50% of the total cost per click that Google charges its advertisers, but you should check this with Google to find out the actual value (if they’ll tell you).
1. AdWords - $9.41
2. available domain name - $12.97
3. addwords - $10.92
4. AdWords campaign - $14.63
5. AdSense - $12.43
6. buy domains - $8.84
7. buy domain name - $17.10
8. bachelor degree on line - $14.36
9. best webhost - $8.68
10. bulk email marketing - $11.77
11. bankruptcy - $5.72
12. cheap domain name - $9.16
13. car insurance - $22.89
14. credit cards - $10.93
15. crm software - $15.96
16. car loans - $11.79
17. construction estimating software - $5.80
18. domain names - $17.57
19. debt - $13.18
20. degree education on line - $12.44
21. dell computer - $5.79
22. degree - $6.37
23. debt management - $7.15
24. database software - $3.13
25. email marketing - $13.24
26. ecommerce hosting - $11.81
27. education degree online - $14.69
28. earn money online - $3.04
29. free domain name registration - $5.81
30. free credit report - $9.57
31. flowers - $4.83
32. financing - $4.50
33. gas prices compare - $6.19
34. google news - $2.07
35. graphic design degree - $12.58
36. graduate degree program - $7.93
37. hosting providers - $14.25
38. how to get a web site - $5.83
39. hp computer - $7.52
40. interest credit - $15.53
41. insurances - $17.67
42. interior design degree - $14.17
43. java software - $1.69
44. keyword tracking - $4.37
45. knee support - $1.57
46. life experience degree - $8.36
47. lung cancer treatment - $6.10
48. loans - $9.86
49. merchant account - $10.55
50. microsoft certification - $4.88
51. mba degree online - $15.78
52. master degree on line - $11.51
53. marketing software - $8.28
54. network monitoring software - $11.45
55. nursing degree - $8.81
56. norton anti virus software - $4.01
57. Norton virus protection - $3.85
58. online accounting degree - $27.50
59. online paralegal degree - $19.45
60. online degree - $13.74
61. online psychology degree - $20.78
62. online college degree - $14.10
63. payroll software - $7.95
64. pay per click - $8.18
65. personal domain name - $10.26
66. project management software - $10.80
67. quicken - $3.46
68. quick money - $3.32
69. register domain - $9.03
70. register domain name - $8.31
71. register a website - $10.47
72. register url - $8.69
73. student credit card - $10.54
74. survey software - $9.51
75. scheduling software - $7.60
76. shopping cart software - $5.23
77. travel insurance - $6.76
78. tax software - $6.89
79. teaching degree - $12.72
80. turbo tax - $5.47
81. University Degrees Online - $10.98
82. unlimited web hosting - $8.31
83. university degrees - $5.68
84. undergraduate degree - $4.71
85. voip phone system - $9.57
86. visa credit card - $11.83
87. voip billing software - $8.21
88. virus protection - $5.58
89. website domain names - $12.65
90. web domain name - $10.62
91. web host rating - $9.75
92. web site register - $13.04
93. web hosting - $13.03
94. web design software - $2.57
95. web space provider - $6.62
96. yahoo domain - $7.70
97. yellow page advertising - $6.56
98. yahoo domain name - $9.00
99. your site - $2.57
100. zire pda - $2.16
101. zenith television - $1.55
NB: The dollar values were correct at time of publication; please recheck keywords using Google’s Keyword Tool for the most up to date values.
Will Bing boom or be a big bust?
Bing is the latest incarnation of Microsoft's search engine
Microsoft's latest search engine could shake things up, says regular columnist Bill Thompson.
While sales of hardware may be suffering greatly it seems that the general economic gloom has not yet diminished the ambitions of the larger technology companies to give us new products and services online.
In the last few weeks we have had Wolfram Alpha offering a way to search structured data and provide results in a form suitable for further computation. We have had Google Squared promising a simple way of pulling organised data from websites into a spreadsheet style format.
Finally, a new controller-free interface for the Xbox 360 games console from Microsoft that - the company hopes - will open up gaming to the millions who are intimidated by the complexity of current controllers.
And now, after years of effort, billions of dollars worth of investment and several failed attempts, Microsoft has launched Bing, a search engine that it thinks has a chance of unseating Google and which it would like us to think of as a "decision engine".
Site seeing
The name feels a bit strange, but I suspect it will quickly become as acceptable as other odd names for network services like Spotify, Paypal or eBay.
 |   Microsoft is going to have to work very hard to penetrate the dense forest of thorns that Google has assiduously constructed over the years to protect the Sleeping Beauty of search in her fairytale castle.  Bill Thompson  |
Discussing Bing at the All Things Digital conference Microsoft's boss Steve Ballmer said the company wanted a name that was short, inoffensive and capable of being "verbed-up" like Xerox and Google, and it may have found one.
The Bing identity is already being rolled out across Microsoft's online properties. Live Search Maps are now Bing Maps, the search box at the top of the Windows Live homepage is now a "Bing box", and the comparison site ciao! is now "ciao! from bing".
Microsoft is also working hard to reach the technical community, and the Bing team are twittering away merrily, though on Facebook the most prominent results for a search for "bing" are Chandler from Friends and a cool ice-cream shop in Shanghai.
However, Google doesn't make much effort here either and the official google.com page has not been updated since last November, perhaps because Facebook is a closed community with its own internal search function.
The Bing home page is quite nice, with an uncluttered feel that clearly owes a lot to the Google approach to stripped down design containing a large inviting search box laid over an image of a rugged landscape.
It even advertises itself as a "beta", just so we know they are a serious Web 2.0 production.
It seems to do a decent job, and the general results were certainly not surprising compared to what Google delivers for the same query, while cool features such as having the thumbnails of results for video search play the linked content show what can be done with modern browsers and fast networks.
It also integrates data from other Microsoft offerings like the ciao! shopping community, maps from Multimap and prices from the airfare prediction site Farecast.
 Google still dominates when it comes to searching online |
One of the problems facing Microsoft or anyone else who wants to challenge Google is that search is now much more integrated into the general online experience than it was 10 or 20 years ago.
In the early days of the web a search engine was a website, and your choice of search engine was made every time you decided to look for something, so when Google itself launched it was easy for people like me to decide to go to google.com instead of altavista.com or yahoo.com in order to look for something.
Embed and extend
The argument that changing search engine is as easy as clicking on a new URL no longer holds, because search is embedded in many different places and often users will neither be aware of which search engine is the default nor have any real idea how to change it. Search is embedded in your browser, or accessed through a widget on a website or an app on a mobile phone.
 Search is now embedded in many different programs |
Google search is embedded in millions of websites around the internet, including the w4mp.org site for MPs staff that I manage, because it was easy, simple and free, while millions of mobile phone users are happy to default to Google search if it is provided by their handset.
This sort of integration is not limited to the web. One of the nice features of Apple's mail program, for example, is that it tries to recognise addresses in mail messages and offers a menu that lets you add a new address to your contacts list or look it up on a map. Follow the link and Google Maps opens in your browser, with no obvious way to change the default.
Microsoft is going to have to work very hard to penetrate the dense forest of thorns that Google has assiduously constructed over the years to protect the Sleeping Beauty of search in her fairytale castle.
Bing could of course succeed not by offering a better search than Google but by making money for more people. Google's targeted advertising programmes, Adwords and Adsense, are the key to the company's success and have fuelled its growth, and if Microsoft can find ways to generate advertising income for others then it may raise Bing's profile enough to take some of Google's mindshare.
As long as Microsoft has income from software sales to subsidise its search technology then it can afford to offer advertisers better deals than Google, which needs the money they provide. The success of Windows 7 and the Azure cloud computing platform could end up mattering as much to Google as it does to Microsoft.
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Websites together & compete in a virtual world that's inevitably separated from reality, changing the traditional parameters of communication & work. However, like any business & / or employment, profitability of the project is an elementary point for ROWTH.
Thus, it isn't necessary to take to the streets in search of advertisers, but visit one of the plenty of systems of affiliates, which together sponsors & webmasters free. It is a one-of-a-kind & worthy of being exploited by small & medium sites, those who do not have the tools for advertisers in an independent & serious reliable. One of the current options, & greater security is proposal for Google, which has seen the ads on your classic engine Search hundreds of thousands of pages around the world.
Google AdSense is the solution for plenty of digital publications. The program supports Spanish-language ads, which the net our language isn't outside, as is often usual in this type of market. However, commercials in spanish do not pay as well as those in English, & sometimes scarce.
one time accepted into the (service members must meet certain terms), the user is with a simple control panel, which Performance report on advertising, noting the number of clicks & impressions made during a certain period of time. Also, enabled a payment history.AdSense sends a check to each webmaster at the end of the month, provided they have attained the maximum gain set, $ 100. Otherwise, funds is accumulated
for next month.Finally, the cab design allows AdSense size, color and
type (text, picture or both) announced, among other features. Currently allowed to display up to six blocks of advertising in a same page. Can also be established channels, such way of further publicity. The latter mode delay 48 hours to update, while the overall data
For its part, AdSense for search service for a combined Visitors to the site & a cost-effective method simultaneously, which it is beneficial to all. This method is 100% configurable for fit the design of electronic publishing that's using it .. While the navigator finds the ads on the results of their searches, the first being associated with the latter. So why go outside to find a site for advertisers
they do several times a day.> But more surprising is the AdSense for content, where the commercials are selected automatically using filters, according to the content of the page that opens. Therefore, an article on printers published in a technology show, most commercials related to printing.
web than inside the digital environment? AdSense Google is reliable, efficient, speedy & easy to install anywhere web. All that's required to benefit from this service smart advertising is traffic. Here are some alternatives to Google Adsense advertising program:
Most people know the subject know what's Google Adsense? The method of payments for commercials in text format in the content of web pages, as this method of payment per click isn't the only solution for generating revenue , then the list of alternatives to Google Adsense:
2 AdBrite 12 Chitika eMiniMalls
1 adagency1 11 Casale Media
3 Advertising.com 13 Claxon
4 AffiliateSensor 14 Clickcent
5 AllFeeds 15 Clicksor
6 AzoogleAds 16 ContextCash
7 BidClix 17 ContextClick
8 Bidvertiser 18 contextWeb
10 Burst Media 20 Enhance Interactive
9 Buds Network 19 DynamiContext
Thus, it isn't necessary to take to the streets in search of advertisers, but visit one of the plenty of systems of affiliates, which together sponsors & webmasters free. It is a one-of-a-kind & worthy of being exploited by small & medium sites, those who do not have the tools for advertisers in an independent & serious reliable. One of the current options, & greater security is proposal for Google, which has seen the ads on your classic engine Search hundreds of thousands of pages around the world.
Google AdSense is the solution for plenty of digital publications. The program supports Spanish-language ads, which the net our language isn't outside, as is often usual in this type of market. However, commercials in spanish do not pay as well as those in English, & sometimes scarce.
one time accepted into the (service members must meet certain terms), the user is with a simple control panel, which Performance report on advertising, noting the number of clicks & impressions made during a certain period of time. Also, enabled a payment history.AdSense sends a check to each webmaster at the end of the month, provided they have attained the maximum gain set, $ 100. Otherwise, funds is accumulated
for next month.Finally, the cab design allows AdSense size, color and
type (text, picture or both) announced, among other features. Currently allowed to display up to six blocks of advertising in a same page. Can also be established channels, such way of further publicity. The latter mode delay 48 hours to update, while the overall data
For its part, AdSense for search service for a combined Visitors to the site & a cost-effective method simultaneously, which it is beneficial to all. This method is 100% configurable for fit the design of electronic publishing that's using it .. While the navigator finds the ads on the results of their searches, the first being associated with the latter. So why go outside to find a site for advertisers
they do several times a day.> But more surprising is the AdSense for content, where the commercials are selected automatically using filters, according to the content of the page that opens. Therefore, an article on printers published in a technology show, most commercials related to printing.
web than inside the digital environment? AdSense Google is reliable, efficient, speedy & easy to install anywhere web. All that's required to benefit from this service smart advertising is traffic. Here are some alternatives to Google Adsense advertising program:
Most people know the subject know what's Google Adsense? The method of payments for commercials in text format in the content of web pages, as this method of payment per click isn't the only solution for generating revenue , then the list of alternatives to Google Adsense:
2 AdBrite 12 Chitika eMiniMalls
1 adagency1 11 Casale Media
3 Advertising.com 13 Claxon
4 AffiliateSensor 14 Clickcent
5 AllFeeds 15 Clicksor
6 AzoogleAds 16 ContextCash
7 BidClix 17 ContextClick
8 Bidvertiser 18 contextWeb
10 Burst Media 20 Enhance Interactive
9 Buds Network 19 DynamiContext
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