AdSense keyword research

Google AdSense ads are contextual text-based ads that depend very much on the content of the page they are displayed on.

Obviously AdSense looks at several different thing to place the page at its correct location in the taxonomy so relevant ads can be selected and shown.

And consequently there isn't just one thing that can be changed to get AdSense to pick different ads.

One could argue that because it's such a complex algorithm that determines the theme of the page it doesn't really make sense to talk about keyword research and optimization in the usual sense.

There are basically two different reasons why you would want to do keyword research and change your pages.

1. To get rid of irrelevant ads, so you don't waste ad space on ads that almost certainly get 0 clicks because they are far away from what the visitor search for and expect to find.
2. To show higher paid ads, so you earn more per click.

So is Google AdSense keyword research something that should be treated differently from regular keyword optimization work?

Yes it should.

A page serving AdSense ads must serve a dual purpose.

1. It must attract enough search engine visitors by focusing on keywords with high demand but little competition. This is the way keywords are normally selected when you want the pages to generate traffic without having to put all your resources into tweaking and tuning the page.
2. It must attract high paying AdSense ads to maximize the revenue generated.

Let's say you have a page about "keyword optimization".

Through regular keyword research you have decided that "keyword optimization" should be your primary key-phrase.

Google show a favorably low number (4,760) of competing pages for "keyword optimization"

But a quick look at http://uv.bidtool.overture.com/d/search/tools/bidtool/ reveals that the maximum bid for "keyword optimization" is only $0.76

I know that there isn't a 100% correlation between bids for Overture keywords and for Google AdWords, but it's good enough to demonstrate why you can't rely on ordinary or traditional keyword research when it comes to maximizing Google AdSense income.

So what we are after now are additional keywords that are related so they can we woven into the content of the page - and help force AdSense to pick higher paying ads to show on your page.

"search engine ranking" would be such a phrase.

Google knows of 193,000 pages competing for the phrase "search engine ranking", so it's highly unlikely that you should be able to rank high for that phrase.

So traditional keyword research wisdom would say that it shouldn't be targeted, but when it comes to AdSense you have to think differently about this second keyword.

A quick look into the Overture View Bids tool show us that the maximum bid is $4.21

So the price an advertiser is willing to pay for clicks to the "search engine ranking" keyphrase is five and a half times more than the maximum bids for "keyword optimization".

So besides targeting "keyword optimization" to get targeted traffic to your page, you should also target "search engine ranking" to increase the likelihood that Google's AdSense will pick a higher paying advertizer.

An obvious tool to use would be the Site BuildIt Keyword Manager! if you have already decided to go with the benefits you will get from owning an SBI-based site.

WordTracker (of course) would also be an invaluable aid and you can purchase this service for as short as a one-day period.

Ken Evoy also did a rather lengthy additional Google AdSense review which should come in handy.

For an invaluable tool for generating supporting keywords you must take a look at Theme Master ,which does a great job of picking supporting keywords that helps define the theme of your page.

Help AdSense resolve ambiguity

Being a part of the Google AdSense program makes it easy to integrate contextually sensitive ads into your website - ads that are relevant to the content of the specific page they appear on.

For most parts the AdSense theme analysis generate a well-targeted ad to appear on your page. This is because of extensive semantic analysis of the content of the page, but sometimes the Artificial Intelligence (AI) behind AdSense will fail to grasp the meaning or intention of your site and serve an off-topic ad.

Just relying on keyword matching to determine which ads are relevant to serve on your page isn't good enough.

It's not the keywords or keyphrase that you optimized the page to rank high for in the search engines that Google AdSense use to select the most relevant ads.

AdSense have no knowledge of what you intended the page to rank high for so it has no simple way to determine which ads would be most relevant to what you intended the page to be about.

And in a large number of cases, the pages were written with humans in mind, not to target a specific keyword. So there will be many pages that are about something, but they are not specifically targeting any keywords.

So AdSense goes far beyond simple keyword matching when it classifies or themes your page and looks at all the words on your page, how close they are to each other and tries to deduce meaning from this through semantic analysis.

The AdSense ads are generally well on target and very relevant to the content of the page, but sometimes ads will be shown that are not that relevant or even totally off topic.

The latter happens when you are using ambiguous keywords and you don't have any important supporting keywords.

"Turkey" for instance is a classic example of ambiguity.

Is the page about the country or the animal?

No way for AdSense to detect this without what I call supporting or secondarily targeted keywords.

Supporting keywords are those that help AdSense to determine the theme of your page.

It's the content of your page that forms the context in which the words live. And it's your important and targeted keywords PLUS the context that makes up the theme of your page.

So to conquer ambiguity and the (most likely) off-topic ads you need to work on your context.

You need to put the most topic-relevant word into your text so your primary keywords get such a context-rich environment to "live in" that your theme just pops out and reveals itself to Googles AdSense.

So for AdSense its important to work on both keywords (for the sake of good search engine rankings) AND your theme so the ads that are shown are relevant and on topic.

And with the advent of more and more search engine implementing themes, clustering and categorization into their services it becomes more and more important to not only think content, but also context and keep your pages on topic.

Strengthen your theme with Google synonyms

Very recently Google added another search operator or search modifier.

The character ~ before a word in a query will have Google search for both actual occurrences of the word plus synonyms.

For the end user - the search engine visitor - this should bring back more relevant results - or at least results from more context conscious pages.

But for the internet marketer, webmaster or online business owner it has a far more profitable usage, and I'll get to that so hang in there.

A quick, very unscientific and not statistically significant test tells me that Google is using 'OR' operators to rank the 'synonymized' results.

A search for 'software' brings back 123,000,000 results.

A search for '~software' brings back 4,820,000 results.

In the latter you will find 'software', 'freeware', 'shareware' and 'driver' highlighted in the SERP.

Freeware = 6,190,000 results

shareware = 6,490,000 results

driver = 17,900,000 results

A search for 'software OR freeware OR shareware OR driver' brings back 7,480,000 results.

Now there's obviously a big difference between the initially estimated 4,820,000 results and the 7,480,000 results, but even results ranked between 400 and 500 show a nice correlation between the two search result sets.

Now, it's one thing that Google use the 'OR' operator when presenting the search results, but the really interesting thing is HOW it came up with the synonyms in the first place.

Nowhere on the advanced search page or in the FAQ does it say HOW Google decides which words are synonymous with your original keyword.

Google obviously can't use a normal thesaurus because it would be permanently out of date, but with the acquisition of Applied Semantics they got a hold of the massive ASO (Applied Semantics Ontology) which they most probably use for this new feature.

In the ASO, 'tokens' (words) are grouped together in 'terms' which are 'meaningful units' and each term is associated with one or more meanings or concepts.

In the same system, meanings are also related to one or more terms, which is what can be considered synonyms.

So since both the synonym operator and Google AdSense ads are using the ASO it makes sense to use the synonym operator to come up with additional keywords - keywords that can strengthen the theme of your page and make sure that AdSense selects the most appropriate ads for each page.

You can of course use Theme Master to do more extensive theme-research to get your primary targeted keywords the most appropriate context to 'live in', but if you just need a single secondary keyword to strengthen the theme of your page then Google synonyms should do the trick.

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving a dreaded Google Adsense Warning, or even worse, a notice that Google Adsense has been disabled for the entire account.

The notice starts out like this:

"It has come to our attention that invalid clicks have been generated on the ads on your web pages. We have therefore disabled your Google Adsense account. Please understand that this step was taken in an effort to protect the interest of the AdWords advertisers."

Some webmasters use Google Adsense to generate 100% of their website income and the account may hold many different websites. In that case, every website is disabled at one time. An automatic disqualification can be devastating, especially when Google has no obligation to explain its decision in detail.

Not only does the account become disabled, but also existing click-through earnings are refunded back to the advertisers.

Life gets tough, but is it that easy to get an account banned? Yes it is.

The terms of service every Google Adsense Webmaster accepts, describes the easy do's and don'ts.

Do use the Adsense approved formats only

Do keep your click-through data and income private.

Don't display Adsense on registration or thank you pages.

Don't use Adsense code and a competitor's content-targeted advertisement on the same page.

Don't encourage anyone else to click on ads.

For a complete list, read the Adsense policies and terms

https://www.google.com/adsense/policies

https://www.google.com/adsense/terms

The easiest method an account can be banned is by a Webmaster clicking on the site's own ads.

Just how many click-throughs are needed to get a site banned isn't exposed, but Google Adsense watches for multiple clicks from the same domain. One person was banned who clicked twice from the same domain within a 24-hour period. That doesn't mean that is Adsense policy, because Adsense appears to place suspect sites on watch status until the action is duplicated.

Spikes in click-through percentages are hefty red flags. Those are the changes worth becoming proactive over by emailing Google Adsense. A site that rises from a consistent 1% click-through rate to a 10% click-through rate on one day could become suspect. The actual percentage that creates the flag isn't made public for obvious reasons.

What's the safest way to protect an account?

Don't click on the site's own ads ever.

Deceptive practices work for a short time, but they always come back to hurt the originator.

About The Author

Mike Oliver is a programmer/analyst who survived injuries from a serious multiple car accident. After speaking with attorneys who looked to create a case and then take up to 50% of any settlement, Mike Oliver knew there must be another way to get the legal help he needed, conquer the insurance nightmares, and keep 100% of his settlement without fear of a do-it-yourself-kit. He found it and saved thousands of $$$. You can, too. Get the lessons Mike paid to learn Free at www.car-accident-advice.com

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/PPC-Advertising/

The Truth About Google Adsense

You have seen these headlines, right? Are they real? Can one person clicking on you Adsense links really earn you a $100? Maybe, maybe not. Most of the top paying keyword lists are a big crock of S**T! There is no doubt that the adsense program is one of the most successful marketing programs ever created. And yes webmasters are making money with Google Adsense but how much and how are they doing it is the real question.

There are too many scam artists who are trying to rip you off with some so called "top paying keyword list" Don't fall for it! Yes some keywords are worth $5 $10 $50 or even a $100 because that is what the advertiser is willing to pay Google to display those ads. It doesn't mean that is what you are going to make. Think about it, if a company is willing to pay $100 per click don't you think they are going to be watching the numbers pretty close. For that price they want highly qualified leads not thousands of people clicking on it and running up there tab. 1000 clicks at $100 each is $100,000. Now if that company gets $500,000 in business, fine but if they get $500 in business for that return then as the Donald says "someone will be fired!"

In the course of building several websites and using Google Adsense I made several discoveries. I put together a crappy little website and that crappy little website earned me $100 in a month. Not big money but pretty surprising since I didn't have that many visitors. Don't believe the screen shots showing you making hundreds a day and thousands a week. It could happen but those screen shots have been altered to inflate the income. Putting these discoveries into use on other websites have proven they work. There is no reason you can't make a $1000-$3000 a month over a period of time. I am not going to kid you. It takes work but once you get the ball rolling you will see your income rise. It is one thing to sell you a list of "top paying keywords" its another to tell you how to set up your websites and how to drive traffic to it.

There are steps anyone can take can take to increase their adsense earnings such as learning about the why the best placement for your ads is above the fold, what colors work best and how easy it is to match them to your site, but it can take lots of trial and error or you can learn from someone who has already tested it out. For example did you know--Why you don't need thousands of visitors to your website (you might be surprised) and how only 2 or 3 visitors a day can actually make you more money than 1000 visitors. You should learn why you want to make your visitors click and move on and why you shouldn't care that they don't stay. This is the exact opposite of every article you have ever read about creating "sticky" sites.

Yes there is money to be made with google adsense and top paying keywords can make you more but don?t get ripped off by paying too much for some ?magic list?. There is no free lunch.

TJ Smith is a writer and the creative force behind several websites. His report ?The Truth About Google Adsense? has been helping website owners increase their adsense income substantially. It can be ordered through http://www.borgstar.net

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/PPC-Advertising/

Adsense: How to Make Money With Ads by Google

The chances are that you've seen "Ads by Google" on a variety of websites and perhaps wondered what they were all about. The fact is that you can probably get "Ads by Google" on your own site and if you do, you can look forward to getting paid by Google.

The system is called Google AdSense and it does two things really neatly.

First of all it allows virtually any website owner to make some money without having to do too much - all you do is paste some code that Google gives you into your web pages. This code creates the ads that you see and when someone clicks on one of these ads they go to the advertiser's site. The advertiser is then charged for the click by Google and Google shares the money with you. You don't have to worry about billing a load of different companies or anything else: this is all done for you as part of the AdSense service.

That much is fairly straightforward and good news.

But the really clever thing about AdSense is that the ads you see on your site are relevant to your content - automatically. So if you have a web page about mobile phones you'll see ads about mobile phones on it. If you have a web page about holidays in Tasmania, you'll see ads for holidays in Tasmania on it. Google's technology scans your web page and decides what it is about and then searches its database of well over 175,000 advertisers to find the ads that are most suitable for your page.

By making the ads relevant to your site, Google does you two favors: the ads can enhance the overall experience a visitor to your site gets which means they are likely to return, and because the ads are relevant to your visitor, they are likely to get clicked on.

And when they get clicked on, you make money.

To make most money with Google AdSense you need to develop web pages that are about high value topics. In other words, build content on your site that is likely to attract ads that pay highly when clicked because not all ads are worth the same.

In fact some ads pay many dollars a click whereas others only pay a few cents.

The art of maximizing your AdSense income is to understand how to attract high paying ads onto your pages and then drive a lot of traffic to those pages. Once you've done that you can look forward to getting paid by Google on a regular basis which makes Google AdSense one of the most attractive affiliate programs on the internet today.

William Charlwood
Author: The Definitive Guide to Google AdSense

For more information including a free 5-day course on maximizing your AdSense income visit ProsperitySense.com

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/Affiliate-Revenue/

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!

Let me share with you some tips which has been responsible in boosting my AdSense profits by 700%. Here are 5 of them, and if you follow these steps, I'm sure you'll see a difference in your AdSense income.

Here are the tips:

1- I concentrate on 1 format of AdSense ad, which is the Large Rectangle (336x280). This format has been proven to work with me in resulting high click-through rates (CTR). Why this format? Because the ads look like normal web links, and people are trained to click on these types of links.

2- I create custom palette for my ads. I choose white as the color for the border and background. This is because, all of my pages have white background. The idea is to make the AdSense ads look like they are a part of my web pages.

3- Previously, I put all my AdSense ads at the bottom of my pages. One day, I moved those ads to the top of the page. The result surprised me. My earning increased! Since then, I don't hide my AdSense ads anymore!

4- I maintain some links to other relevant websites, and I put my AdSense ads at the top of the links, so that my visitors see them first.

5- I automate the insertion of AdSense code into my webpages using SSI (server side included). You'll need to ask your web administrator whether your server supports SSI or not. Here's how to do it. You just put the AdSense code in a text file, save it as 'adsense.txt', and upload it to the root directory of your web server. Next, call the code on other pages using SSI.

This trick is really a time saver especially for those who use automatic page generators to generate pages on their website.

Here's a tool I use to generate thousands of pages on my website within seconds: http://www.adsense-insider-secrets.com/page-generator.htm

Try these tips today, and I guarantee your AdSense earnings will improve. For more tips, you can visit my site at: http://www.adsense-insider-secrets.com

Mohd Fairuz maintains a website called AdSense Insider Secrets. On his site, he shares with his visitors free tips, secrets & strategies how he managed to boost his Google AdSense earnings by 700%. Go to his website, and get the tips, free of charge at: http://www.adsense-insider-secrets.com

Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/PPC-Advertising/