Google Adsense and Quality Contents

To know why AdSense is essential for your content sites is to know first how this works. The concept is really simple, if you think about it. The publisher or the webmaster inserts a javascript into a certain website. Each time the page is accessed, the javascript will pull advertisements from the AdSense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the AdSense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why AdSense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the AdSense will get their content read and making profit in the process. The second reason is the ability of the AdSense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using AdSense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make AdSense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

How to Avoid Adsense Account Terminated

Google is placing a high importance on the quality and relevancy of its search engines, and become the undisputable leader in search engines from then until now. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.

For this same reason, doing the wrong things in the AdSense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.

So for those who are thinking of getting a career in AdSense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.

Hidden texts
Filling your advertisement page with texts to small to read, has the same color as the background and using CSS for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.

Page cloaking
There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.

Multiple submissions
Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an AdSense as two separate URL’s is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.

Link farms
Be wary of who and what are you linking your AdSense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.

Page rank for sale
If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is ok to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.

Doorways
This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.

Multiple domains having the same content
In case you are not aware of it, search engines look at domains IP’s, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.

Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your AdSense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites. Not to mention avoiding the wrath of the search engines and getting your AdSense and site account terminated altogether.

Get Caught for Google Adsense Click Fraud

Many web site owners are getting their Google AdSense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from AdSense, they would certainly want to get back into it.

Considering the money to be made with AdSense, it is no wonder that they would want to get back into it.

It is that same consideration why the Google AdSense click fraud is thought of and why many people are getting into it.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that AdSense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

Keep your AdSense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or AdSense from the web page. Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for. Do not tell your family or friends about AdSense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

If ever someone you know chanced upon your AdSense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about AdSense and what not to do with them.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your AdSense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google. Do not be caught in the Google click fraud. Be aware and be wary.

Why Need Search Engine Optimization

Search engine optimization (Search engine Positioning) is something that no company that keeps an online presence can afford to ignore. The internet is difficult, if not entirely impossible to navigate without the use of a search engine like Google, Yahoo, MSN, etc. and when you think about all the traffic that filters through Google on a daily basis, its obvious that search engine optimization can serve as an enormous benefit to business that draw some or all of their customers through their web pages.

Through search engine optimization, you will take advantage of the people who are coming through search engines like Google. The goal of search engine optimization is to ensure that the link to your site is as close to the top of the list of natural search results as possible when words relating to their business are searched. Because more than fifty percent of all purchases online are preceded by the use of a search engine and because people seldom tend to look below the first two or three pages of results of their search, it can be seen that search engine optimization is an important part of getting the web traffic that you need.

It is true that algorithm changes of search engines sometimes results of a website loses it’s position in the search engine ranking, but it can be corrected usually with tweaking of the web site. Just as you service your cars or other equipments, from time to time your web pages have to be serviced and tweaked. If your site is building on sound principles and offers useful content, then it should be able to weather the changes in search engine algorithms.

If your website is an important part of your business plan, then you should take a look at your visitors statistics of your website, take a look at your competitor and do whatever you can to improve your website so that it achieves higher rankings in search engine queries for your most important keywords and keyword phrases. If this is going to cost you some money to do, then do not worry about it, you will get that money back from the new customers who will find you when your site become more visible in the search engines Through your important keywords and key phrases.

Search Engine Marketing and Blogging Techniques

Search engines are the web’s most used means of driving traffic to websites, and knowledge of search engine marketing is essential to anybody wanting to succeed online. However knowledge of blogging techniques is also instrumental in gaining you a high position in the search engine listings fore your chosen keyword.

Sure, you can promote your site in many ways and there are more ways than a top listing on a search engine to drive traffic to your website, but there is nothing to beat a top ten listing on Google or one of the other major search engines such as Ask, Yahoo or MSN to provide you with consistent sustained traffic day after day after day.

It is not difficult to get listed in a search engine, but it not so easy to be listed in that all-important top 20 position. The top 10 is the ideal, but if you are listed on one of the first two pages of a major search engine, then the traffic will come to you. That is guaranteed. Naturally, the higher you are listed the better, and you will do an awful lot better on the first page than on the second, but if the best you can do is page three then you are going to need a lot more than search engines to help you attract business.

So what are the main essentials of search engine marketing? You have two objectives, the first being to get listed and the second to reach the top 20. It is easy, as I stated earlier, to get listed on a search engine. Many design their site, submit it to Google and then wait for the Google Dance, when Google carries out its World Wide Web search for websites.

Forget that: do not submit your site to Google or any of the other search engines because that can delay your listing. Instead do one of two things. The best is to write a few articles on the topic of your website and submit them to the top article directories. If you can’t write, or if English is not your main language, then use an article ghostwriter. There are plenty people online offering article services at good rates.

Google and the rest frequently visit the higher ranked article directories and will pick up on the link to your website in your ‘author’s resource’, or bio. When they find your site, you get listed, and that can happen in less than 24 hours. That is the main way, but the other is blogs. Add a blog to your site, and it will soon be listed. Google, especially, likes blogs, particularly if it is a Blogger blog, since Blogger is owned by Google. You are virtually guaranteed a listing. If you are not too keen on Blogger, you can switch once your site has been listed. Wordpress is arguably the most versatile blogging software available at the moment, especially if you are running it from your own web space.

Once you are listed, you can improve your position by optimizing each website page for the topic of that page. Don’t forget that search engines list each page separately, and so each page should be optimized separately. However, you should initially focus on your index page, since it is that page which almost invariable gets listed highest. Once your site does have a reasonable high listing, it is possible that another page could get listed higher than your index page, although this is not generally the case.

You can then post a blog on the topic of the page, and add new postings on a regular basis. You should also include a link to your blog from your web pages and a link on your blog sidebar to your website. This will enhance the probability of your home web page being listed, as it also will your blog, since your blog can also be listed on Google and other search engines.

There are some simple things that you can do to make your index page more attractive to the search engines. Bear in mind that your listing is for one search term only, as used by someone seeking information related to the topic of your page. You can receive another listing for another search term (or keyword) on a different index. So, what you must do is to determine the best keyword for which to optimize your index page.

Once you have decided that, include it in the title of your page and place the title in ‘title’ tags. Try to make the title a bit longer than your keyword, so if your keyword is, say, ‘lock design’, make the title ‘The History of Lock Design’, for example. The main heading for the page need not be the same, but should also contain your keyword. A good heading, for example, would be ‘Lock Design from the 18th Century’. Place that in H1 tags to tell the search engine algorithm that the heading contains important text relating to your web page.

In order to accentuate the fact the ‘lock design’ is an important term in your web page, use it in the first 100 characters and again in the last paragraph of the page. You can also use it once for every 300 words if you want, but don’t overuse it. Use plenty of words that relate to the term, in order that the algorithm used to determine the relevance of your page can decide what the actual subject is. Hence, in the example used, it is still not clear if the locks referred to are canal locks or security locks. You should make that clear in the syntax of the page.

For example, your title could be changed to ‘Canal Lock Design from the 18th Century’, and you could make lots of reference to canals, barges, longboats, plan, construction, locks and design. These words will make it clear to the statistical mathematical formula that makes up the LSI (latent semantic indexing) algorithm that determines the meaning of the words used on your page, and determines that the page is about canal locks and not locks and keys.

There are many other ways in which you can optimize your web page to make it more relevant to the search term, and the more relevant the search engine deems it, then the higher the listing in the index for that specific keyword. Blogging can enhance the effect of your SEO, and not only improve your listing position, but also be listed itself, thus providing even more traffic to your website.

Search engine marketing involves a good knowledge of search engines and how they work, but if you get it right then the rewards can be very high in terms of traffic highly targeted to your product. The problem is, unless you know how, or have the right advice from people who know what they are talking about rather than trying to sell you a service, then it takes a long time to learn.

Google AdWords and Google Analytics

Google provides a quick, effective and hassle-free way for merchants to advertise their products and services in the Internet through Google AdSense, a cost-per click and cost-per impression advertising service, where ads are displayed along search and content sites and search results done in the Google network. Merchants will be charged when online users click on the ads that are shown. Keywords are chosen in which the ads will appear, and the merchants will specify on how much they are willing to shell out for each click.

There are various benefits that advertisers can get from utilizing Google AdWords. Unlike other online advertising channels, AdWords enables the advertiser to do away with deadlines and contracts. Google’s kind of advertising does not ask prepayment and packages. It is by this method that merchants can manage their advertising campaigns with their preferred performance metrics.

The service gives maximum exposure for advertisers due to the sheer number of visitors acquired by the various sites included in the Google network. Advertisements are displayed along search and content sites and products in audience comprising about 80% Internet users in the U.S. Ads appear beside search results or occupying a space in a results page a user navigates through to get to a site directory.

Google’s own electronic mail service, Gmail, also features the ads.

To make the service more advantageous for advertisers, AdWords has integrated with Google Analytics. Google Analytics informs advertisers information such as the channels to which online visitors located their ads and the manner they react and interact with the site. The service enables merchants gain more visitors to their pages. Google Analytics also monitors the activities of merchants that are not related to AdWords, without any charge at all. With Analytics, one can create marketing campaigns that are target-centered and ROI-driven.

The initial announcement that Google is offering this service alongside AdWords has caused a considerable buzz among users. Advertisers have been on their toes deciding whether or not to avail of the new product. A lot of users have started to investigate what sets Google Analytics apart from other analytics companies such as WebTrends and Coremetrics. The tool got so in demand that Google has to temporarily stop interested parties from registering. By the time they decided to do so, over 200,000 accounts have been created.

The service is free for those sites that attract 5 million or less page views. For those sites that garner more views, it is necessary to register for a Google AdWords account. Registration is fast, it takes about only seven minutes to do so (less if the advertiser already has a Gmail email account.) The Help option is functional enough, and the system is available in multiple languages. Plus, Google placed importance in protecting the corporate data of each account, knowing that data regarding web analytics is extremely delicate.

Google Analytics became so popular in its initial launch due to several reasons: First, the fact that Google, a cyberspace giant, is offering it for free. Costs only occurs when the page starts to attract more than 5 million page views. The service is highly functional and has good features, which are more advanced than other analytics tools. Operations like Javascript and Flash events, PDF downloads can be tracked. Though there are doubts that Google will gain advantage from their offer to monitor outside ventures of the merchants, the company stresses otherwise.

Admittedly, some problems came up for Google due to the immense popularity of the service. It took almost a whole day or more for some data to load into the interface of Google Analytics, in fact some data takes more. There are also some difficulties with support infrastructure.

For those who are considering availing of the service, there are some possible concerns that need to be considered, that stems from it being a live or tag-based reporting software. The main issue with tools such as Google Analytics is that downloaded data like audio and video files and PDF may not thoroughly monitored.

Google Analytics is one channel for Google to take care of their advertisers and any other marketer who wishes to make good quality material on the web. The service is capable of delivering high-end web analytics to advertisers, and its integration with AdWords provides time-saving benefits.

Google Adwords Keyword Tool Tricks

The Internet has brought on a lot of innovative ways to advertise a product or service. Since a lot of businesses nowadays have made the Internet as one of their major marketing channels, (if not the most important, they are always on the search for more effective ways to advertise their merchandise.

Google AdWords is a fast and hassle-free way to purchase highly favorable cost-per-click or cost-per-cost per impression kind of advertising, and it caters to all kinds of budgets. Advertisements sponsored by AdWords are shown prominently with search engine results on Google, and also on sites included in the diverse Google network, such as Blogger and Earthlink. Ads that are tied up with Google can reach a wide range of audience because of the huge amount of searches done on the Google network.

When one produces an AdWords advertisement, keywords will be chosen in which the ads will be shown, and a maximum amount for clicking the link will be assigned. One also has to specify the Google network sites in which the ad will appear. The operation saves businesses a lot of money since a merchant only pays when the ads are viewed, whether it gets clicked or not. Maximum payment is dispensed per thousand views. The ads made will appear immediately after the merchant submits the billing information required. The online account control center enables one to monitor the performance of the ads.

The ads are strategically placed in order to maximize exposure to online users. They can be located alongside or at the top of search results, or in a page that appears when a user navigates to find a site directory. Ads are also displayed on Gmail, Google’s own electronic mail service.

Advertisements that are keyword-targeted are ranked by determining the number of times they were clicked, and also by the quality score. The quality score, on the other hand, is known by its clickthrough rate and other relevant factors, such as the importance of the text of the ad and historical keyword performance. High-ranking ads will be placed at the top of other ads on the search results of Google.

The system determines the placement of the ads by studying the queries of searchers to know exactly what region they are searching for. The Internet Protocol address may also be used as a basis to know where the searcher is from. If AdWords fail to come up with the right targeting for the advertisements, national or global advertisements will be displayed in its place.

There aren’t much technical requirements for utilizing AdWords. It is advised to have the latest browser installed that is enabled with Javascript. For Microsoft Internet Explorer, at least the version 5.0 is recommended, and at least the version 6.0 for Netscape users. Editing of browser preferences may be necessary for those using an updated browser to enable Javascript and cookies.

It is possible to for AdWords ads to run on the individual web sites of merchants. There are two ways:

1. Google AdSense for Search
Websites that transacts at least 5 million searches per month can flash AdWords advertisements on their results pages.

2. Google AdSense for Content
Any web publisher can apply online. Premium service eligibility can be attained if a site receives more than 20 million views in a month.

What are the advantages of using Google AdWords? Contracts and deadlines can be a thing of the past by using AdSense. It does not ask packages and prepayment from users. There are no minimum spending and contract requirements.

When a Google AdWords account is created, a one-time activation fee is created, and an initial credit limit is established. The credit limit is increased everytime the account reaches is credit limit before 30 days has expired. Highest credit limit is $500.

Several payment options can be chosen from, the post-payment option and the pre-payment option. For the post-paying, payment is only dispensed for the clicks that the ad actually received.

Businesses will never run out of options on how to advertise their products and services. In fact, the channels have become more and more creative and easier for those interested to market their wares. Merchants should choose the most suitable and cost-free means for advertising.