The Google content network now accepts display ads served from qualified third-party vendors. Third-party ad serving has been a longstanding request from top brand AdWords advertisers who use third parties to create and manage their online campaigns. Initially, we will be only accepting third-party ads in English, but we hope to expand to other languages soon.
Making the Google content network more accessible to large brand advertisers also benefits AdSense publishers and end users. Third-party ad serving will introduce a greater variety of advertising into the Google content network, increase the inventory of quality display ads competing to show on AdSense publisher sites, and offer more engaging ads for end users. In the long run, we believe the increased inventory and ad competition will result in increased revenue for many AdSense publishers.
Rest assured that ad quality on the content network will remain one of our highest priorities. Only advertisers with whom we have proven relationships and who've clearly demonstrated commitments to our quality standards may participate in this program. And our policies governing ad content and formatting are unchanged.
How to control third-party ads shown on your site
The same ad management features for Google ads also apply to third-party ads. You can use the Ad Review Center to filter specific placement-targeted ads from appearing on your site. To block contextually-targeted ads from a given advertiser, you can use the Competitive Ad Filter. (The Ad Review Center currently only shows placement-targeted ads, not contextually-targeted ads.)
Optimizing your site to allow third-party ads
To allow third-party ads on your site:
1. Opt into image ads - Currently, third-party ads are only available in image or Flash, so they won't appear in text-only ad units.
2. Enable advertisers to target your AdSense channels - Most advertisers who use third-party ads are brand-conscious. They prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.
3. Opt into placement targeting - Placement targeting will allow advertisers to target their ads specifically to your site.
Following these steps will enable your site to accept third-party ads. However, we can't guarantee where or when third-party ads will appear on your site.
Want to learn more about third-party ads? Visit our FAQ.
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10:03 PM
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We're always delighted to hear how your AdSense payments have made a difference in your life, whether it's covering your web hosting costs, supplementing your school tuition, or helping you quit your day job.
This month, we hope that you'll consider making a difference for others by contributing a portion of your AdSense revenue to the cyclone relief efforts in Myanmar (Burma) and in China. Google.org is donating more than $1.5 million to assist in the relief and rebuilding efforts.
We especially encourage our US and UK publishers to use Google Checkout to donate:
http://www.google.com/myanmarcyclone
http://www.google.com/chinaearthquake
In addition to monetary contributions, the affected areas may also need tents, medicine, or other items. We encourage you to contact your local Red Cross to find out how to donate these items.
If you'd like to help out even more, you can add a gadget for China or Myanmar (Burma) to your website to encourage your visitors to make their own donations.
This month, we hope that you'll consider making a difference for others by contributing a portion of your AdSense revenue to the cyclone relief efforts in Myanmar (Burma) and in China. Google.org is donating more than $1.5 million to assist in the relief and rebuilding efforts.
We especially encourage our US and UK publishers to use Google Checkout to donate:
http://www.google.com/myanmarcyclone
http://www.google.com/chinaearthquake
In addition to monetary contributions, the affected areas may also need tents, medicine, or other items. We encourage you to contact your local Red Cross to find out how to donate these items.
If you'd like to help out even more, you can add a gadget for China or Myanmar (Burma) to your website to encourage your visitors to make their own donations.
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5:17 AM
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More CTR (Click Thru Ratio) means more clicks on your Google Ads. But, is CTR all about position and colors of your ads? No! It's a lot more than that. CTR also depends upon the quality of traffic, relevancy of ads, and even the subject of your website. Let's get in detail:
Do you own a High CTR website?
Yes! CTR varies from Industry to industry too. It depends upon the keywords you are using to make your web page. It has been observed that more technical the topic is (but not necessarily) less CTR it will give you (for example Search Engine Optimization, Affiliate Network - exceptions are always there), but still works if the Ad content is well written.
However, this is only one condition; there are many undiscovered conditions that affect the CTR of keywords. At times, a particular season also has an effect on the performance of keywords. For example family of 'Turkey recipe' keyword is more active around November and December only and a quite sluggish rest of the year. It becomes really necessary to study the behavior of keywords before starting a massive website of Adsense around a topic.
However, this is only one condition; there are many undiscovered conditions that affect the CTR of keywords. At times, a particular season also has an effect on the performance of keywords. For example family of 'Turkey recipe' keyword is more active around November and December only and a quite sluggish rest of the year. It becomes really necessary to study the behavior of keywords before starting a massive website of Adsense around a topic.
Your Ad Position and Color: Old, but very effective
Google heat map helps improve the CTR (Clicks Thru Ratio) of your website by suggesting you the most converting areas for your Adsense Ads. You can have a glance at the Google's Survey that illustrates the ideal placements of ads on your web page.
https://www.google.com/support/adsense/bin/static.py?page=tips.html#17954
https://www.google.com/support/adsensehttps://www.google.com/support/adsense/bin/static.py?page=tips.html#17954
/bin/static.py?page=tips.html#17954
Darker the area, better will be the performance of your ads. Your visitor tends to click on these darker areas more often than the other areas of the web page. Ads placed near rich content usually do well because users are focused on those areas of your web page. For example, on pages where users are typically focused on reading an article, ads placed directly below the concluding part of high quality content tend to perform well, as the visitors are left with no other choice except clicking the Ad block.
Get Targeted Traffic - The Most Essential Part
Traffic that is interested in your content (also called targeted traffic) is interested in your ads too. Thus, there is every likelihood that your ads will be clicked more frequently. Targeted traffic means more CTR, more earnings, and enhanced ad convertibility. On the other hand, the untargeted visitors are not interested either in your content or your ads, so keep your website's traffic targeted.
You can gather highly targeted traffic for your website by web promotion strategy and effective optimization of your web page structure. Effective web promotion strategy requires an appropriate Anchor text and more back links from relevant websites. And, to develop an effective web page structure, you have to optimize your Title Text, internal linking of your website, and most importantly your web content, in the best possible manner.
You can gather highly targeted traffic for your website by web promotion strategy and effective optimization of your web page structure. Effective web promotion strategy requires an appropriate Anchor text and more back links from relevant websites. And, to develop an effective web page structure, you have to optimize your Title Text, internal linking of your website, and most importantly your web content, in the best possible manner.
Choose the Right Anchor Text for Back Link Campaigns
Choosing the right anchor text for back links promotes your website to the traffic you exactly need from the search engines. Choose the Anchor text that directly speaks to your visitors and pulls the traffic that your web page requires. Targeted traffic results in increased CTR of ads. It helps promote your website to that segment of traffic, which is precisely searching for your content (or you can say the traffic that is most profitable to you). Targeting irrelevant keyword reduces your CTR by gathering the traffic which is not interested in your content or ads.
Wisely Choose the Title Text of Your Web Page
Title text of your webpage appears in the SERPs (Search Engine Result Pages) as the Title link to your web page. Therefore, it is the title Text that directly speaks to the surfer on SERPs (Search Engine Result Pages) about your content's theme. It acts like a Free Advertisement Link to your website. If your title text does not interest the surfer, you lose considerable amount of much-needed traffic. Figure out a Title text that directly communicates with your potential visitors, brings targeted traffic, and enhances the CTR of your AdSense Ads. Don't overdo your title text, and use less than ten keywords in your title text.
Help Google Detect the Theme of Your Web Page
There are many on-page and off-page elements that affect your ad relevancy. Better targeted ads increase both your CTR and EPC. Here is how to optimize your ads:
Meta Tags
If there is NO CONTENT on your web page, the Google Mediabot will consider the Meta Tags while displaying ads. Meta tags have a considerable affect on the relevancy of your ads. It is advised never to leave this space empty. Also, try to make it as easy as possible for Mediabot to understand the theme of your web page.
Title Text
Google Mediabot gives good weightage to the keywords used in the Title text, which in turn gets reflected in your ads. Choose effective keywords for your Title text. Even the order of words in a keyword can affect the ads that are appearing on your web page. So, choose your keywords wisely.
Headings
Google Mediabot gives importance to the Heading text enclosed inBoost Relevancy Artificially - Use Google's Section Targeting
Now, you can enhance Ad relevancy by using Google's Section targeting. Using this technique you can advise Google mediabot about the areas of your content which should be considered or ignored while matching the Ads with your content.
For more information on the same topic, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371
For more information on the same topic, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371
For more information on the same topic, visit:
https://www.google.com/support/adsense
/bin/answer.py?answer=23168&topic=371
Use Channels for Analyzing Your Ads' Performance
Try to relate your traffic logs with your CTR stats. You will get to know which Traffic source is giving you what CTR. This will help you recognize the traffic segment which is most converting for your website. Channels allow you to analyze your ads' performance, so that you can pin point the changes that your website needs to boost your AdSense income. There are two types of channels available - URL Channels and Custom Channels. You can use the URL channel to track your performance, without modifying your Ad code. Through URL channels, you can analyze the performance of individual page or a group of pages, based on the directory system of your website.
Custom channels can help you measure the performance of different Ad formats presented in your web pages. And, by pasting channel-specific ad code into your pages, you can track CTR, Impressions, number of clicks each individual ad format is generating, and compare its performance with other web pages.
Block Junk Websites and Competitor Websites from Showing Ads
There are many junk websites that might be displaying ads on your website. These websites steal the traffic from your website and recycle it on their own Adsense ad blocks. Recognize such websites and stick them in Adsense Competitive Ad filter. Also, you can block your competitor websites using this competitive filter.
This trick can sometimes double or triple your Adsense income, augment user experience, and makes look your Google ads more genuine. For more information about this tool, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=21593&ctx=sibling
This trick can sometimes double or triple your Adsense income, augment user experience, and makes look your Google ads more genuine. For more information about this tool, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=21593&ctx=sibling
This trick can sometimes double or triple your Adsense income, augment user experience, and makes look your Google ads more genuine. For more information about this tool, visit:
https://www.google.com/support/adsense/bin/answer.py?answer=21593&ctx=sibling
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5:13 AM
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I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.
We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action."
A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on your advertising links.
Most web publishers are so happy when they finally have a site up that they consider their work done and get right to marketing it. Once the traffic rolls in, they enjoy whatever sales or clicks they get and try to make more money by driving MORE traffic to the site.
Then they start building another site. And another. And another.
This is a disturbing trend that is creating a massive amount of waste. Both in resources and time. Especially when it comes to niche publishers who are building massive networks of sites on different topics in order to capture emails, generate advertising revenue, sell affiliated products and services, or to build their lists to generate backend sales to their subscribers.
The waste is generated when people are in too big a hurry to build more sites, add more products, and get more traffic to sites that can convert sometimes 1000% BETTER than they do now.
They are moving at a hectic pace, in this scenario, to build build build, when their income goals can most often easily be met without so much waste.
One example of waste is when someone builds a content-dry site that has nothing but Adsense and some links on it. People hit that kind of site and can't wait to find a reason to leave. The thinking is, "Great! My 'click thru ratio' is sky high! I am getting almost everyone to click on my ads!"
But here's what's happening in reality: you are working VERY hard to get traffic to such a site, only to "burn" it on a 35 cent click! No email capture, no followup, and most importantly no desire on the part of the visitor to EVER see your site again!
Would you rather have someone come through your site and click immediately on an advertiser's link, never to return? Or would you rather have someone come to your site, read some great content, sign up for your list and not click on ANY links that first time?
I will take scenario #2 any day of the week. And I won't have made a single penny off of that person with that initial action. But I will in the future!
If you have a site that you constantly test and tweak for performance (beyond its ability to repulse your visitors into clicking on an advertisement just to get to a QUALITY site) then you have a real business.
You can test and track SO MANY variables to make a site more profitable than it is now. Every site on the web can perform better than it does right now. Every single one!
The people who understand this never stop testing their calls to action to get their visitors to do more than something that results in a one-time action.
Traffic is the most expensive thing on the web both in the time it takes to get it and the resources you have to use up for each and every hit.
The traffic you have now might be all the traffic you EVER need on a daily basis to make a killing with your site. You will never know until you test and track everything about your site.
The headlines, the offers, the opt-in forms, the guarantees, testimonials, bullets, adsense placement, followup... In short, every webmaster on the net has a lot of work to do on every site they own if they really want to reap the kinds of profits their sites are actually capable of pulling in.
Most people get a site up and are happy with the sales or clicks they get and move on. NO! You are leaving so much money on the table thinking you are done with a site right after you put it up.
That site is the worst it should ever be! Wasting another domain fee, hosting fee, bandwidth and the costs associated with getting traffic to a brand new site before you have optimized your current site for the very best conversion it can pull is NOT good business practice.
I know people who have literally thousands of domains. And one thing I can guarantee you is this: They are making a pittance, even if they are making $60,000 a DAY, in comparison to what they COULD be making with far fewer sites and more testing and tweaking of that smaller group!
And Fortin seems to agree. He is going to be at my seminar in New Orleans September 9th - 11th, 2005 to expose everyone who attends to just how much money they have left on the table over the years because they have never tested different aspects of their calls to action.
It is enlightening, as well as depressing to find out how much money you COULD have made all this time had you tested from the beginning!
But the point is, you cannot go back to get all those lost subscribers, sales, or clicks. You can only start testing today to capture more money from each site you own. Thereby alleviating the need to have a massive network of sites all performing at half their potential or much less!
About the author:
Jack Humphrey is Managing Partner at Content Desk. He is also the author of Power Linking 2005, now in its 4th edition. http://www.power-linking-profits.comTo learn more about the profitable niche publishing industry, check out http://contentdesk.com/mardigras
We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action."
A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on your advertising links.
Most web publishers are so happy when they finally have a site up that they consider their work done and get right to marketing it. Once the traffic rolls in, they enjoy whatever sales or clicks they get and try to make more money by driving MORE traffic to the site.
Then they start building another site. And another. And another.
This is a disturbing trend that is creating a massive amount of waste. Both in resources and time. Especially when it comes to niche publishers who are building massive networks of sites on different topics in order to capture emails, generate advertising revenue, sell affiliated products and services, or to build their lists to generate backend sales to their subscribers.
The waste is generated when people are in too big a hurry to build more sites, add more products, and get more traffic to sites that can convert sometimes 1000% BETTER than they do now.
They are moving at a hectic pace, in this scenario, to build build build, when their income goals can most often easily be met without so much waste.
One example of waste is when someone builds a content-dry site that has nothing but Adsense and some links on it. People hit that kind of site and can't wait to find a reason to leave. The thinking is, "Great! My 'click thru ratio' is sky high! I am getting almost everyone to click on my ads!"
But here's what's happening in reality: you are working VERY hard to get traffic to such a site, only to "burn" it on a 35 cent click! No email capture, no followup, and most importantly no desire on the part of the visitor to EVER see your site again!
Would you rather have someone come through your site and click immediately on an advertiser's link, never to return? Or would you rather have someone come to your site, read some great content, sign up for your list and not click on ANY links that first time?
I will take scenario #2 any day of the week. And I won't have made a single penny off of that person with that initial action. But I will in the future!
If you have a site that you constantly test and tweak for performance (beyond its ability to repulse your visitors into clicking on an advertisement just to get to a QUALITY site) then you have a real business.
You can test and track SO MANY variables to make a site more profitable than it is now. Every site on the web can perform better than it does right now. Every single one!
The people who understand this never stop testing their calls to action to get their visitors to do more than something that results in a one-time action.
Traffic is the most expensive thing on the web both in the time it takes to get it and the resources you have to use up for each and every hit.
The traffic you have now might be all the traffic you EVER need on a daily basis to make a killing with your site. You will never know until you test and track everything about your site.
The headlines, the offers, the opt-in forms, the guarantees, testimonials, bullets, adsense placement, followup... In short, every webmaster on the net has a lot of work to do on every site they own if they really want to reap the kinds of profits their sites are actually capable of pulling in.
Most people get a site up and are happy with the sales or clicks they get and move on. NO! You are leaving so much money on the table thinking you are done with a site right after you put it up.
That site is the worst it should ever be! Wasting another domain fee, hosting fee, bandwidth and the costs associated with getting traffic to a brand new site before you have optimized your current site for the very best conversion it can pull is NOT good business practice.
I know people who have literally thousands of domains. And one thing I can guarantee you is this: They are making a pittance, even if they are making $60,000 a DAY, in comparison to what they COULD be making with far fewer sites and more testing and tweaking of that smaller group!
And Fortin seems to agree. He is going to be at my seminar in New Orleans September 9th - 11th, 2005 to expose everyone who attends to just how much money they have left on the table over the years because they have never tested different aspects of their calls to action.
It is enlightening, as well as depressing to find out how much money you COULD have made all this time had you tested from the beginning!
But the point is, you cannot go back to get all those lost subscribers, sales, or clicks. You can only start testing today to capture more money from each site you own. Thereby alleviating the need to have a massive network of sites all performing at half their potential or much less!
About the author:
Jack Humphrey is Managing Partner at Content Desk. He is also the author of Power Linking 2005, now in its 4th edition. http://www.power-linking-profits.comTo learn more about the profitable niche publishing industry, check out http://contentdesk.com/mardigras
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