Introducing third-party ads on the Google content network

Introducing third-party ads on the Google content network

- 10:05 PM

The Google content network now accepts display ads served from qualified third-party vendors. Third-party ad serving has been a longstanding request from top brand AdWords advertisers who use third parties to create and manage their online campaigns. Initially, we will be only accepting third-party ads in English, but we hope to expand to other languages soon.Making the Google content network more accessible to large brand advertisers also benefits AdSense publishers and end users. Third-party ad serving will introduce a greater variety of adv...

AdSense earnings can help you and others too

AdSense earnings can help you and others too

- 10:03 PM

We're always delighted to hear how your AdSense payments have made a difference in your life, whether it's covering your web hosting costs, supplementing your school tuition, or helping you quit your day job.This month, we hope that you'll consider making a difference for others by contributing a portion of your AdSense revenue to the cyclone relief efforts in Myanmar (Burma) and in China. Google.org is donating more than $1.5 million to assist in the relief and rebuilding efforts.We especially encourage our US and UK publishers to use Google ...

Adsense Secrets: Getting More Clicks on Your Ads

Adsense Secrets: Getting More Clicks on Your Ads

- 5:17 AM

More CTR (Click Thru Ratio) means more clicks on your Google Ads. But, is CTR all about position and colors of your ads? No! It's a lot more than that. CTR also depends upon the quality of traffic, relevancy of ads, and even the subject of your website. Let's get in detail: Do you own a High CTR website? Yes! CTR varies from Industry to industry too. It depends upon the keywords you are using to make your web page. It has been observed that more technical the topic is (but not necessarily) less CTR it will give you (for example Search Engine ...

Improving Your Conversion Reduces the Need to Constantly Promote Your Sites

Improving Your Conversion Reduces the Need to Constantly Promote Your Sites

- 5:13 AM

I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action."A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be...