Article Marketing 101: A Cost-Effective Method of Business Advertising

Most of what you know about a business, a brand, a service or a product will come to you via a method called article marketing. Although it is currently one of buzzwords in the online business industry, it's actually been used for a long time. In fact, its use goes as far back as the advent of mass printing. So what is it exactly and how does it impact a business?

What is article marketing? At its core, article marketing is actually advertising, a means to promote something related to a business or brand. It comes in the form of a short article, which can contain news, an explanation, directions, clarifications or any relevant information about the product or service being promoted. Articles can appear in all types of media, more commonly in print and online.

Materials used in article marketing are distributed and published for free.

How is it used? Article marketing is often used in conjunction with an advertising campaign. Notice how write-ups in related subjects often appear in newspapers or on websites each time a company or brand is launching something?

A company producing cocoa powder, for example, will come up with articles discussing the different types of cocoa and how best to use them for cooking or baking. A car company can publish or post write-ups about road safety and vehicle maintenance prior to a promotional blitz for a new model.

Online article marketing Traditional article marketing is similar in many ways to its online counterpart. However, there are also several differences, many of which are considered beneficial by business owners. Some of these are:

Keyword relevance People who use the Internet look for information in a different way. In traditional media, promotional materials have to catch the viewer's eyes. In online marketing, an article can appear solo on a web page and have all the attention of the visitor.

In online article marketing, a write-up has to be search engine optimized, containing the necessary keywords that will help it appear high on search engine listings. As such, articles become highly targeted promotional materials, able to hone in on the relevant market – the kind that will be interested enough to buy, subscribe or participate.

It can go viral. Online article marketing allows limitless access and use of articles. Visitors can flag them, share them, vote for them or interact by leaving comments. If the article impresses a visitor, he or she can even promote it to others, thus spreading the word about the business without the owner having to pay extra.

Articles also get spread online a lot faster and can reach more people than traditional methods. It's quite possible, for example, that a write-up posted today can reach thousands within 24 hours and millions within two to three days.

Online article marketing is free. There's no need to pay for a half-page ad or a 15-second spot on TV. Articles may be sent to an article database or directory, a website that serves as a repository of write-ups.

Directory or database owners offset the cost of providing the site for free by charging advertisers instead. Articles are categorized so visitors easily find them.

Authors and business owners have more control. With online article marketing, the author can pretty much do what he wants to do with the write-up and how it appears on his website. He can, for example, post the article with just one single ad or post only the kind of ads that will be relevant to the article.

Article marketing continues to be a popular method for business promotions. The only disadvantage is that the method becomes overused and abused – hence, the appearance of low quality write-ups. Hopefully, with more discerning readers, article marketing will regain its respectability as a very effective means of promoting a business.

If you're looking for the best articles to populate your site with, Article Shark is where you can find articles that will suit your niche.

Make Money off Google

In less than 10 years Google has become the dominant power of the internet. If someone needs to search the web for something, Google is who they trust to direct them in the right direction. Being such a powerful and innovative company, Google is also very trusted in general. They are extremely reliable and have constantly found new ways to make money in intelligent ways.

One of Google’s primary sources of income is their advertising programs. They have a program called Google AdWords that has become a necessary part of generating traffic for just about any site on the web selling a product. The way it works is that people who want to drive traffic to their webpage will bid on specific relevant keywords. When someone runs a Google search on these specific keywords, the bidder’s page will show up in the sponsored links on the results page. It is a fast way to make your webpage available to the public. The interesting thing about Google AdWords is the bidder pays-per-click, or in other words, the bidder pays only when someone click on the link leading to their page.

Another advertising program is Google AdSense. This program allows people to place ads on their webpage for other people’s services. It is a way to maximize you site’s potential income. The way it works is Google looks through a given webpage, and finds its relevant topics. It then says, “This page talks a lot about flowers (just an example). This would be a good place to put ads for site that sell flowers. ” Google AdSense then places the ads on your page and every time someone clicks on an ad on your page, you get a commission of what they pay to have the advertising there.

Now here’s the point. Google makes a ton of money off of these programs which means they can pay tons to have people promote the same programs. They want more people to use them. So here’s the little known big secret. Google Advertising has affiliate programs! Google will actually pay you to get other people to sign up for their advertising programs. This is an overlooked but powerful way to make money in the affiliate world.

Entrepreneur Kimball Roundy has developed a system that teaches you how to make money off of Google Advertising via video lessons. This system is called The SpiderWeb Marketing System and not only does it teach you how to promote Google Advertising, it does it for you through the system itself. Kimball gives this system away for free for this reason: by signing up for this Google advertising through The SpiderWeb Marketing System, he gets a commission from Google. You, the user, get to use the system for free, and then the system allows you to get other people to sign up for Google advertising under you! That means that you will start making passive income by successfully generating a downline and it’s all free! The SpiderWeb Marketing System will do everything for you. So to recap, you can make money off of Google, and now, you can do it better than everyone else.

Is Google in Trouble & Facing Bankruptcy?

[NEW YORK - Wednesday] - by Devon Melk. Rumors are now running amok that the 2nd most powerful website on the entire Worldwide-Web may file BANKRUPTCY, with the deadline set for this December; being the date of both discharge and dissolution in a Federal Court of Law.

This would come as a SHOCK to investors and "Googlers" alike who both profit and benefit from the use of the World's largest and most powerful search engine which receives far in excess of 100 MILLION unique daily visitors and well over 300 million individual searches daily - making it perhaps the single most valuable public data resource as an "information bank" online the world over.

But is the rumor true or false?

The origin of the rumor occurred when some savvy Internet marketers began making statements that they had heard "insiders' talk" that the company (now publicly traded since April 30, 2004, just over 3 years ago) may face financial disaster with the release of a "new system" that would allow advertisers to get their otherwise pay-per-click (PPC) advertising completely free.

This, of course, would naturally lead directly (like a domino- effect) to the collapse of Google's sibling program AdSense; as its only revenue comes from the direct sales of AdWords "clicks."

The "new system" in question and responsible for the controversy over getting AdWords pay-per-clicks free is that developed by Dr Jon Cohen of New York City, New York (now retired) who discovered a simple, yet effective means, for getting Google PPC ads without having to suffer the costs involved.

The retired New York doctor and native has a publicly disclosed net worth now in excess of $70 million [US], having generated well over $377 million in product sales from sixteen (16) separate online businesses within just nine

(9) years since first venturing online in 1998 (about the same time as Google was founded).

It is estimated by company insiders and leading financial analysts that the

"good doctor" (as he's called by "all who know him") has purportedly saved well over $93 million (some estimates suggest closer to $136 million) in otherwise paid advertising at Google and the other major players in the PPC targeted-search arena online - including Yahoo, MSN, AskJeeves, AllTheWeb.com, HotBot, AltaVista, Lycos and Netscape, just to name a few.

The "secret" became available to the general masses last April, and its very release caused such a major sweeping stir among the community of Internet-marketers, affiliate-marketers, webmasters, ecommerce company owners and surfers alike that the site quickly rose to break the top most visited 1,000 websites on the entire planet briefly; and as can be seen here:

http://tinyurl.com/39lnjn (Alexa data on this!)

When asked if the "secret" would somehow ruin Google, Dr Cohen revealed almost cryptically that it actually would bring about just the opposite effect, and "stimulate" even more business volume for the virtual giant.

Many people were dismayed to find that Google itself is deliberately allowing the purchase of 100,000's of PPC ads offering the secret system to the general public -- which indicates to most observers that either they [Google] haven't caught it, or they simply feel that it somehow is not a threat to their continued operation.

For anyone's inspection factual and hard evidence supporting this can be seen by simply looking to the right-hand column when doing a search for

"get google ads free" (specifically in quotation marks) at Google.com under the "Sponsored Links" section.

Or take this direct and instant SHORTCUT:

http://tinyurl.com/2ctu6j

You can also see nearly 100,000 specific results in the "organic" fields index located in the center and which occupies the bulk of the results pages.

One would think that if Google felt threatened by such a release as this earth-shaking "secret" is, they would hardly allow for either paid-ads or organic content to make the top searches regarding it.

However, evidence supports to the contrary - and this being the case now for a full six (6) months.

Mysteriously, within just two (2) hours of its initial release last April, Google itself actually did in fact 'pause' the parent firm's attempts at advertising the new system using PPCs on their search engine - only, however, to release the hold after a Review Team consisting of some of Google's top executives completed performing an in-depth investigation and made the determination to ALLOW the ads to run.

The secret system was recently revised however to include "major new content" and "more exhaustive instructions," and is now available at its Home Site:

http://www.DigitalProductSearch.com/freegoogle

The most important addition is that of a so-called "string of code"

(tech-talk for some HTML) that can be added to any webpage(s) that instantly causes the elimination of the page owner's AdWords costs right away.

Even a "live" woman spokes-representative ("Rachel") has been added to the site, and who appears to literally walk out onto the webpage and talk to visitors and explain a bit more how the mysterious new breakthrough system works.

Since the addition of this new "live" spokes-woman has now appeared at the site, company Vice President of Sales & Marketing, Mr Todd Coutrin states that "sales for the system have skyrocketed above 2,430 percent suddenly and

with no limit in sight."

Coutrin continues: "With the newest revision now in place, plus all the additions added, affiliates for the new system can expect to earn even more than ever before!" (Note: Affiliates make up the bulk of the firm's sales generation.)

The refund rate for the new revised version of the secret (named V5.1) has dropped to less than half of what it was before the newer version's release; meaning it's now even more readily-received and put to use than ever before

(perhaps in large part to the newer simplicity of application) - now making it the safest and one of the best resellers for the networks of affiliate marketers who earn their revenues from the reselling of other electronic publishers' stock and digital product lines.

When asked, Google company representatives stated matter-of-factly that the rumors of bankruptcy for the ecommerce giant are simply not true, and that the rumor millings are in fact simply the result of "panics" brought on by the usual hysteria associated with anything large, new or revolutionary - or in this case, all three.

Attempts to contact both Sergey Brin and Larry Page, the former Stanford University students who founded Google in 1998, to request comment were unsuccessful.

Again, Google itself seems to be the biggest supporter of the "new system" as it's allowing more and more advertisers to promote the new system on its search engine before over 100 million daily searches and surfers.